Trademark managementVictims of their own success

Some trademarks disappear from thetrademark registers because, victims oftheir own success, they have becomegeneric terms. The recent attempts byboth Google and Apple to stop thirdparties from using their marksinappropriately is a reminder of theneed for legal campaigns on how touse trademarks that are both friendlyand educational

Download

Get unlimited access to all WTR content