10 Mar
2021

Tracking critical industry trends and challenges: WTR needs your views

WTR is inviting trademark professionals across the globe to participate in the latest benchmarking survey, which focuses on operational management to track the latest trends and identify how practice is evolving.

There is no cost associated with taking part in the community project, which is designed to give brand experts – both in-house and in law firms – a benchmark for practice management. As well as revealing key trends in the organisation of the trademark function, including finance, structure and headcount, this year we will explore the impact of the covid-19 pandemic on trademark operations.

Responses will be treated with full confidentiality. Only anonymised and aggregated information will be used for publication of the survey results by WTR, and your details will not be used for any commercial purpose, nor be shared with third parties.

Last year, we also canvassed opinions on additional issues such as diversity in the industry and the role played by associations. That survey – the results of which are available here – was conducted just before the pandemic hit. Therefore, this year we will explore how trademark professionals have adapted to the new reality and what they think the future will look like as a result.

Completion of the survey should take around 15 minutes. The results will be presented on the WTR platform and respondents will receive key findings.

The survey form is available here, or - for desktop users - it can be filled out below. 

Trevor Little

Author | Editor

[email protected]

Trevor Little