The current state of ‘.brands’: an infographic

Momentum is building on the use of ‘.brands’. Barclays Bank has transferred its primary website to a branded domain string (‘home.barclays’), while Sony has been promoting the new James Bond film, Spectre, on its ‘.sony’ string (‘assistmoneypenny.sony’). As more enter the fray, we thought it was a good time to summarise the current status of ‘.brands’ in an infographic.