Study finds senior executives fear trademark infringement, but will they loosen enforcement purse strings?
New research has revealed that 80% of C-level executives feel that trademark infringement is on the rise, with more than half reporting that their organisation has initiated legal action against third parties in a bid to defend their brands. While a useful insight into the concerns of senior management, the challenge for counsel is turning this into budgetary support for trademark enforcement endeavours.
To read more
Register for limited access
Register to receive our weekly newsletter and access two of our subscriber-only articles per month.
Subscribe and start reading now
Subscribe for unlimited access to articles, in-depth analysis and research from the WTR experts.