Trademark practitioners are invited to participate in our annual Global Trademark Benchmarking Survey, which measures the pulse of the industry, tracks trademark trends and identifies how practice is evolving to counter new threats and embrace fresh opportunities. Participation in the survey is free of charge and designed to give counsel – both in-house and in private practice – the opportunity to have their say on the state of the trademark industry.
In last year’s survey, we revealed that more than a quarter of corporate trademark teams were predicting budget increases in 2018. However, despite rising levels of work being outsourced to law firm partners, pessimism over the future was growing among private practice professionals. On the enforcement side, we also found that growing demand and threats continued to add a significant budgetary and resource pressure on trademark counsel.
So how did 2018 pan out for trademark practitioners? Are corporate counsel wrestling with more budgetary pressures or are resources freeing up? Is the enforcement environment even more challenging now than 12 months ago? One year on, we are asking the trademark community to have their say on the current state of the industry, and predict what the future may bring. There is no cost for participating in the survey, and any views that you supply will be used only to build up a general picture of the state of the market (your responses may therefore be used anonymously in editorial, but will not be attributed to you, and your information will not be used for any commercial purpose).
Completion of the survey should take no more than 10-15 minutes. The results will be presented in an upcoming issue of the magazine, with additional coverage on the website.
The survey form for in-house/corporate counsel is available here.
The survey form for law firm practitioners is available here.