7 Jul
2021

ROI on trademark operations: the Verizon perspective

Patrick Flaherty, senior managing associate general counsel, marketing, IP and digital media law and policy at Verizon, explains how ROI at the multinational telecoms conglomerate is baked into its enforcement approach, where it is characterised as a long-term saving.

Patrick Flaherty

Senior managing associate general counsel, marketing, IP and digital media law and policy

Verizon