11 Nov
2021

Reputation is key: how to protect and monetise image rights

Image rights can attract valuations in the millions. However, as this week’s Long Read reveals, reputation management and the correct ownership structure are key to building and maintaining value.

Fernando Da Cruz Vasconcellos

Valuation director | Valuation Consulting

Kelvin King

Valuation director | Valuation Consulting

Louise Goodsell

IA director | Stobbs IP