Publicising ‘aggressive’ trademark enforcement; HomeVestors reveals motivation behind unusual PR move

In a press release issued last week, HomeVestors of America highlighted the range of legal actions it initiated in 2016 and pointed to its growing reputation for aggressive trademark enforcement. For many companies, the ‘aggressive’ label is one to be avoided – so World Trademark Review reached out to obtain insight into the business motivations for shouting about its willingness to litigate.