1 May

Protection for non-traditional trademarks lags behind in China

Although China recognises non-traditional marks, it is still rare for them to secure protection. Nevertheless, the situation and the market are improving and applicants will one day be able to effectively protect their rights in all types of trademark in China.

Arthur Wu

Trademark attorney

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Arthur Wu is a trademark attorney at Kangxin Partners PC in China. He graduated from the Beijing University of Post and Telecommunications and has more than five years’ experience in the trademark area in China. He is familiar with trademark issues and offers advice at every step of the trademark prosecution procedure. Mr Wu has helped hundreds of clients to protect their trademark rights and fight copycats.