Online brand abuse in APAC – the landscape and its solutions (on demand)
The Asia-Pacific region is an important market, but fraught with problems for brand owners. Monitoring and enforcing marks can help, but how?
Topics will include:
• Fraud trends in APAC markets
• Key platforms of brand abuse
• Monitoring and enforcement as solutions
Ihab Shraim, Chief Technology Officer, CSC
Ihab Shraim is the chief technology officer (CTO) at CSC, responsible for the vision, innovation and product revenue growth within our company’s cybersecurity, domain security, fraud protection and brand protection lines of business.
Ihab has a proven track record in devising business strategies to consistently deliver strategic growth through focused technology innovation, go-to-market product strategies and customer service excellence. His background includes strong expertise in facilitating the alignment of corporate business vision with information technology strategies to achieve measurable results with successful outcomes. Ihab has developed cutting-edge, patented disruptive technologies and services to deliver consistent year-over-year product revenue growth. Additionally, he is named as a primary inventor on 10 US patents.
Jayce Yeo, Reginal Director, APAC, CSC
Based in Singapore, Jayce Yeo is the APAC regional director of CSC with over 13 years of industry experience. She has spearheaded the APAC enterprise account management team in Oceania since 2007, and has continued its regional expansion. Today, CSC Asia’s presence is represented by its established footprint in Australia, Greater China, Japan, and Singapore.
Jayce is instrumental in consulting corporations in protecting digital assets across key channels and specialises in engaging senior stakeholders from cross-functional disciplines such as legal, security, IT, and marketing.
Date - 19 August 2020
Time - 03:00 - 03:55 BST
Click here to watch on demand.
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