For the 11th year in a row, trademark practitioners are invited to participate in our annual Global Trademark Benchmarking Survey. The research, which identifies how trademark practice is evolving to counter new threats and embrace new opportunities, is designed to give counsel – both in-house and in private practice – the chance to have their say on the state of the industry.
As we wrote in our analysis of last year’s survey, more than a quarter of corporate trademark teams were predicting budget increases in 2018. However, despite rising levels of work being outsourced to law firm partners, pessimism over the future was also growing among private practice professionals. So how did 2018 pan out for trademark practitioners? Are corporate counsel wrestling with more budgetary pressures or are resources freeing up? Is the enforcement environment even more challenging now than 12 months ago?
One year on, then, we are asking the trademark community to have their say on the current state of the industry, and predict what the future may bring. There is no cost for participating in the survey, and any views that you supply will be used only to build up a general picture of the state of the market (your responses may therefore be used anonymously in editorial, but will not be attributed to you, and your information will not be used for any commercial purpose).
Completion of the survey should take no more than 10-15 minutes. The results will be presented in an upcoming issue of the magazine, with additional coverage on the website.
The survey form for in-house/corporate counsel is available here.
The survey form for law firm practitioners is available here.