2 Sep
2013

Nike: the brand of champions

Nike has won global fame not only for its iconic
product lines and sponsorship deals with some of the
world’s biggest – and sometimes baddest – sporting
heroes, but also for its clever, controversial ad
campaigns and alternative branding strategies. Senior
trademark counsel Jaime Lemons reveals how she and
her colleagues navigate these issues, and more, for the
world’s leading sportswear brand