7 Jul
2021

Managing global portfolios: practical tips from brand legal experts at Novartis

Successful brand building leads to portfolios that require careful management – a job that is complicated when the portfolio spans multiple brands, rights and continents. Novartis’ Svetlana Korzhin, senior paralegal, IP, legal brand protection, and David Lossignol, global head, pharma legal brand protection, share what has worked for them.

Svetlana Korzhin

Senior paralegal, IP, legal brand protection

Novartis

David Lossignol

Global head, pharma legal brand protection

Novartis