26 Dec

The intersection between trademarks and labelling laws: as illustrated by the Canadian food and cannabis industries

There are many Canadian trademark laws, regulations and statutes regarding selection, labelling and advertising in the food and recreational cannabis industries. All of these will have an impact on long-term branding rights and enforcement on food and cannabis products.

Jennifer McKenzie


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Jennifer McKenzie is a partner at Bereskin & Parr LLP and leader of the regulatory, advertising and marketing practice group and co-leader of the cannabis practice group. She has extensive experience with regulatory, advertising and marketing law, as well as trademark prosecution and enforcement. Ms McKenzie has represented clients in competitive trade disputes before Ad Standards and the Pharmaceutical Advertising Advisory Board, and advises on federal and provincial privacy legislation for the private sector, including Canada’s anti-spam law and the drafting of consumer facing privacy policies and terms of use. She is a frequent speaker on IP issues and marketing, advertising, branding, labelling and privacy law.

Cynthia Rowden


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Cynthia Rowden specialises in all areas of trademark and copyright law – including trademark opposition and cancellation proceedings – and licensing and related transaction advice. She also manages the international trademark portfolios of large Canadian companies and the Canadian portfolios of some of the biggest trademark owners in the world. In addition to being a frequent writer and speaker on trademark law, Ms Rowden is active with organisations monitoring and commenting on changes to Canada’s trademark laws.