How the '.xxx' registry is wooing brand owners

ICM Registry is apparently doing all it can to seduce brand owners into its Sunrise B trademark protection programme for the ‘.xxx’ top-level domain (TLD). Although many brand owners are very uncomfortable with the idea of connecting their trademarks with ICM’s approaching TLD, it might be their best option in the long run. ICM certainly thinks so: today it announced that the sunrise will run far longer than originally planned, in order to scoop up as many trademarks as possible.