gTLDs latest part one: interest in ‘.brand’ grows

The negativity around new gTLDs is transforming into something of a buzz around ‘.brand’ TLDs. That was the sentiment among numerous attorneys at INTA in San Francisco last week, many of whom are advising their businesses or their clients about establishing a branded zone on the Net. And this is confirmed when you read between the lines of some statements submitted in the latest new gTLD policy development round.