18 Sep
2018

Get the inside track on cost-effectively managing trademark portfolios

WTR is pleased to announce that Managing Trademark Assets Europe will be heading to London on 28 January 2019. Building on the success of previous editions in New York, Chicago and Munich, the latest Managing Trademark Assets branded event will present cutting-edge strategies for the creation, protection and monetisation of strong brands.

As brands grow, new markets open up, the online world expands and social media presence is enhanced, both opportunities and infringement inevitably result. But while responsibilities grow, for many resources and budgets do not. With that in mind, Managing Trademark Assets Europe will provide insights and best practice for cost-effectively managing trademark portfolios. Crucially, attendees will hear senior in-house counsel from a range of industries discuss how best to manage risk, ensure continued brand protection coverage and communicate the value of brands to the business in a bid to secure multi-stakeholder support.

This unique forum will once again bring together trademark counsel and brand experts from a variety of industries and provide a space in which to hear new insights, discuss best practice and share strategies. Over the coming weeks we will be announcing a stellar speaking faculty to tackle the following topics:

Cost-effective strategic management of trademarks

  • Driving efficiencies: from registration to enforcement and monetisation
  • Doing more with less: how to effectively prioritise budgets and resources
  • Political risk from Brexit and beyond – preparing for the unknown
  • Audits and reviews, and how to focus efforts without leaving protection gaps

Trademarks across the enterprise: communication and presentation

  • Meeting the needs of different stakeholders, products, locations and countries
  • Getting management and marketing buy-in: how to facilitate a collaborative relationship
  • Creating a brand toolkit – and making internal colleagues your eyes in the market
  • Ensuring awareness and brand consistency across the business, licensees and the supply chain

Fighting counterfeits with limited budgets

  • Assessing budgetary and business priorities when faced with infringement
  • New approaches to anti-counterfeiting, and enlisting the help of consumers and retailers
  • Tackling goods in transit and best practice for enhancing protection at the borders
  • Let it go, litigate or seek alternative means? Making the right enforcement choice

gTLDs, GDPR and the UDRP: navigating the ever-shifting online enforcement landscape

  • GDPR and beyond: what data privacy rules mean for WHOIS access and UDRP strategies
  • Rights protection in review: what the future online enforcement landscape will look like
  • News gTLDS round two: a headache or an opportunity for trademark owners?
  • Balancing cost and efficiency in online enforcement efforts: when do you turn a blind eye?

Ethically managing brand identity and enforcement on social media

  • Differing strategies across the various social platforms worldwide: Facebook, Instagram, Twitter, YouTube, LinkedIn, Weibo and beyond
  • Avoiding the corporate bully label: lessons in effective enforcement
  • When, why and how to make an example of infringement
  • What to do when enforcement efforts go viral and threaten brand reputation

Delegate places cost just £795 but registrants using the code ONLINEEB before 7 December can save £200 on this rate. Click here to register.

Trevor Little

Author | Editor

[email protected]

Trevor Little