18 Jul
2019

The full version of the 2019 WTR 300 is now available and free to view

WTR is pleased to announce the publication of the enhanced version of the 2019 WTR 300: The World’s Leading Corporate Trademark Professionals list, which this year has been published on a free-to-view basis.

In May we revealed the individuals included in the 2019 edition, based on a community-led research project designed to identify the individuals deemed to be the leading lights of the corporate trademark world (the full methodology for the publication is available here but, in summary, we ran a four-month campaign to elicit nominations from the trademark community. Individuals who received multiple nominations from outside of their own organisation were long-listed and the editorial team then engaged in additional research and outreach before deciding on the final list).

In May, we revealed that Apple boasted the deepest bench of trademark expertise on the list (with eight team members listed). Close behind are Mars (seven individuals) and Amazon (six) with Burberry, Netflix, Nike, P&G and Louis Vuitton in joint fourth place. Overall, 341 companies are represented on this year’s publication.

For the enhanced version, now accessible online, we approached those listed and invited them to supply a more detailed profile of their achievements and activities (and to clarify, this was an editorially led project designed to shine a spotlight on the industry’s elite. There was no cost associated with making nominations or for inclusion in the final list, nor for submitting profiles).

These biographies are now available to view online, providing greater insight into the achievements and career paths of these industry leaders.

Trevor Little

Author | Editor

[email protected]

Trevor Little