2 Apr

Ferrari in pole position, Disney bounces back and WeChat breaks boundaries – Brand Finance Global 500 reveals world’s strongest brands

Ferrari, Disney and WeChat have topped the brand strength table of this year’s Brand Finance Global 500 ranking of the world’s most valuable brands. CEO David Haigh explains how these companies mastered marketing investment, stakeholder equity and business performance last year, before the markets were thrown into chaos by covid-19.

David Haigh

Chief executive officer and chair

Brand Finance

[email protected]