2 Jan
2020

#FairUse? Third-party trademarks in social media hashtags

European and US case law suggests that there are very few situations in which use of a third party’s trademark in a hashtag is permissible. As a result, those looking to advertise on social media need to be aware of the strict rules that apply.

Jessica Elliott Cardon

Deputy general counsel

Perfumania Holdings, Inc

[email protected]