27 Dec

Everywhere you look: IP rights and other FMCG challenges

Fast-moving consumer goods (FMCG) are everywhere, so it comes as no surprise that FMCG brands face challenges across jurisdictions. A closer look at the Chinese regime highlights some of the particular issues that rights holders face in this market.

Aaron D Hurvitz

Senior foreign counsel

[email protected]

Aaron Hurvitz obtained his BA in political science from the University of Arizona in 2003 and his JD from the University of Tulsa College of Law in 2007. He also received his LLM in international business and trade law from the John Marshall Law School in Chicago in 2008. Mr Hurvitz currently advises Kangxin’s foreign clients on different aspects of Chinese IP law, focusing specifically on how best to introduce technology into China and to effectuate positive enforcement of IP rights. Mr Hurvitz travels frequently, lecturing and speaking at conferences about infringement and enforcement measures in China.