30 Sep

ECJ case law displays nuanced understanding of comparative advertising

A case from the European Court of Justice offers invaluable guidance for what is acceptable in comparative advertising, especially when it comes to comparing the prices of goods sold in different types and sizes of outlet.

Elena Carpani

Of counsel

[email protected]

Elena Carpani is of counsel at Bugnion SpA. She deals with advertising law and assists companies appearing before the jury of the Italian advertising standards authority, the Italian Competition and Market Authority and the ordinary courts. Ms Carpani provides consultancy for Italian and international advertising agencies, offering prior assessments of advertising campaigns and assistance to companies under investigation by the Competition and Market Authority.

Ms Carpani graduated in 1990 from the University of Milan and works with the Institute of Commercial and Industrial Law of the University of Verona. Ms Carpani was one of the founders and sits on the scientific committee of the Digital Adv Lab, an observatory dedicated to studying the legal implications of digital advertising. She is a founding member of the Luanshya Project, which grew up as part of PAMO ONLUS and operates in Zambia through a local association known as Helpers Society. She is also a partner and director of Edge, Excellence & Diversity by GLBT Executives.

Silvia Grazioli


[email protected]

Silvia Grazioli is a registered Italian and Community trademark and design attorney. She has a law degree from the University of Rome La Sapienza and specialised in international business law at the LUISS Management Business School. Ms Grazioli is also an attorney admitted to the bar of Milan since 2007. She is a member of Bugnion’s copyright department, as well as a member of the International Association for the Protection of Intellectual Property. Her areas of practice cover trademarks, designs, copyrights and international commercial agreements.