Country brand leaders revealed, and how their value impacts corporate worth
New research from Brand Finance has revealed that, while the United States’ nation brand boasts the biggest overall value, Singapore comes out top for brand strength. While trademark counsel are rightly focused on the value that resides in the corporate brands that they protect and nurture, it is important not to under-emphasise the impact that national identity and worth has to the health of corporate brand value – and vice versa.
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