30 Sep

Building an effective enforcement strategy to fight unfair competition in advertising

In the fight against unfair marketing practices, businesses operating in Russia would be well advised to understand the correlation between unfair advertising and unfair competition and to take account of the relevant legal provisions so as to build up an effective enforcement strategy.

Ilya Goryachev

Senior lawyer

[email protected]

Ilya Goryachev graduated from Moscow State Linguistic University in 2012 as an international lawyer. He focuses on providing legal support on IP and general commercial matters, including unfair competition; domain disputes, licensing and assignments; franchising and other IP transactions; advertising and marketing regulations; IP issues in M&A transactions; IP due diligence; personal data protection and industry-related regulatory affairs, including advising life sciences companies. Mr Goryachev assists with IP enforcement and anti-piracy. He also handles all kinds of IP infringement cases before the courts and administrative bodies.

Mr Goryachev is an author of several articles on IP and commercial law matters. He speaks English and French.