2 Jan
2020

From billboards to influencers: navigating new advertising rules across the Americas

Trademark experts offer insight into the advertising regimes in their respective jurisdictions and, crucially, how brands can avoid falling foul of the law.

Jennifer McKenzie

Partner

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Jennifer McKenzie is a partner at Bereskin & Parr LLP and leader of the regulatory, advertising and marketing practice group and co-leader of the cannabis practice group. She has extensive experience with regulatory, advertising and marketing law, as well as trademark prosecution and enforcement. Ms McKenzie has represented clients in competitive trade disputes before Ad Standards and the Pharmaceutical Advertising Advisory Board, and advises on federal and provincial privacy legislation for the private sector, including Canada’s anti-spam law and the drafting of consumer facing privacy policies and terms of use. She is a frequent speaker on IP issues and marketing, advertising, branding, labelling and privacy law.

Amanda Branch

Associate

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Amanda Branch is an associate at Bereskin & Parr LLP with extensive experience in privacy law, including cybersecurity and data breach. Her practice focuses on copyright and digital media, as well as regulatory, advertising and marketing law. Ms Branch reviews advertising and claim substantiation for clients in a variety of industry sectors from pre-packaged consumer goods to regulated products such as cannabis, food, medical devices and cosmetics. She provides advice to clients on federal and provincial privacy legislation for the private sector, including Canada’s anti-spam law and the drafting of consumer-facing privacy policies and terms of use. Ms Branch is a frequent writer on privacy, regulatory, advertising and marketing law.

Eugenio J Torres-Oyola

Managing partner

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Eugenio J Torres-Oyola is a capital member and managing partner at Ferraiuoli, where he chairs the IP practice group. He concentrates his practice on intellectual property and technology, and entertainment law, and actively promotes high-impact entrepreneurship and angel investing in Puerto Rico. Mr Torres-Oyola has collaborated for many years with Grupo Guayacán as well as other non-profit entities such as the Puerto Rico Science and Technology Trust, Small Business Technology Development Centre, the Puerto Rico Entrepreneurship Ecosystem and the Young Entrepreneurship Education System to further entrepreneurship on the island.

Paula Fernandez Pfizenmaier

IP and advertising law partner

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Paula Fernandez Pfizenmaier is an IP and advertising law partner at Randle Legal. Her practice includes intellectual property, advertising law and unfair competition, information technology and privacy, telecommunications, media and entertainment, and consumer protection law. Ms Fernandez Pfizenmaier studied at the Facultad de Derecho de la Universidad Católica Argentina and speaks Spanish and English. She is regional vice president (Americas) of the Global Advertising Lawyers Alliance and a member of the Argentine Association of Industrial Property Agents Law Firm Management Sub-committee, a sub-committee member of the INTA UNREAL CAMPAIGN and a member of the IP Committee – International Chamber of Commerce Argentina, as well as the author of many publications on Advertising Law and IP Law in Argentina and abroad.

Roger A Colaizzi

Partner

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Roger Colaizzi chairs Venable’s national advertising litigation group. He has significant trial experience litigating Lanham Act false advertising, state deceptive trade practices, unfair competition, advertising class actions, trial and continuity marketing, direct-to-consumer marketing, social networking, affiliate advertising, domain names, keyword advertising and other e-commerce matters. Mr Colaizzi has extensive trial experience in litigating brand protection advertising issues, including anti-counterfeiting, trademark, trade dress, patent and copyright. He has successfully brought and defended against dozens of emergency preliminary injunction motions and requests for temporary restraining orders – important remedies in competitive advertising and the protection of intellectual property, product brands and other proprietary assets.