13 Feb
2018

America first... for now: how Chinese and European brands are closing the gap

The United States may be putting itself first, but on a global scale its long-dominant brands are facing increasing pressure. It is not just China that is closing the gap – so is Europe. If US brands are to stay on top they will have to lean into the future and figure out what to do next

David Haigh

Chief executive officer and founder | Brand Finance

d.haigh@brandfinance.com