Brand management

Michael Gleissner: massive scope of trademark and domain portfolio revealed in exclusive data

A major new investigation from WTR has identified over 6,800 trademarks and 6,900 domain names that appear to be related to multi-millionaire and serial trademark filer Michael Gleissner.

Michael Gleissner: massive scope of trademark and domain portfolio revealed in exclusive data
USPTO seeks anti-counterfeiting comments; Diageo hunts for premium brands; Smashburger dispute – news digest
24 Nov 2020

USPTO seeks anti-counterfeiting comments; Diageo hunts for premium brands; Smashburger dispute – news digest

In our latest round-up, we look at MarkMonitor becoming a licensed domain name registrar in China, INTA announcing the recipients of its President’s Awards, and much more.

Live updates: IP offices implement measures in wake of coronavirus crisis
24 Nov 2020

Live updates: IP offices implement measures in wake of coronavirus crisis

As the novel coronavirus epidemic continues to spread across the globe, WTR provides an updated look at measures that national IP offices have launched in response.

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23 Nov 2020

Computing and software brands share price plunge continues downward pressure on WTR Brand Elite performance

The WTR Brand Elite indices registered a two-point drop in the month ending 30 September – their first fall in seven months. The latest results returned a similar decline. Read more

22 Nov 2020

INTA Annual Meeting highlights; IP office think tank report; USPTO fee changes; and much more

Everything we covered on WTR over the past seven days – and all you need to know from the world of trademarks to set yourself up for the start of another busy week. Read more

20 Nov 2020

Brands and covid-19: trademark filing data reveals how businesses are cashing in on pandemic

Trademark applications relating to disinfectants, gloves and masks are on the increase, with Class 5 and Class 10 showing significant annual growth. Read more

20 Nov 2020

ARIPO elects new director general; INTA elects 2021 president; Mars acquires Kind brand – news digest

In our latest round-up, we look at João Negrão being appointed president of the Boards of Appeal at the EUIPO, GoDaddy launching a new IP tool, and much more. Read more

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19 Nov 2020

Inclusion in the IP profession; removing formalities requirements; UKIPO on Brexit – INTA 2020 update

As the INTA 2020 Annual Meeting draws to a close, WTR presents observations from the numerous sessions that have taken place over the past few days. Read more

18 Nov 2020

The verdict on virtual exhibits at the 2020 INTA Annual Meeting

With the 2020 INTA Annual Meeting in full swing, WTR speaks with exhibitors at the virtual event to see how their experience compares with previous years and what changes they would like to see at future digital conferences. Read more

17 Nov 2020

Embracing change; global blockchain trademark register; approaching brand valuation – INTA 2020 update

Over 3,000 IP professionals from across the globe are this week attending this year’s virtual INTA Annual Meeting, and WTR presents some highlights from the opening few days of the event. Read more

17 Nov 2020

Trump trademark blow; Iancu speaks at ARIPO event; protecting clown faces – news digest

In our latest round-up, we look at Ascena Retail Group finding a buyer for the Justice brand, INTA presenting this year’s Tomorrow’s Leader award, and much more. Read more

Analysis

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18 Nov 2020

Navigating regulation and a crowded Class 5: the race to register a covid-19 vaccine

This week, The Telegraph reported on some of the likely contenders for Pfizer’s vaccine name based on trademark filings by the company and partner BioNTech. Read more

10 Nov 2020

The one-woman legal team behind the greenest racers on the grid: interview with Envision Virgin Racing’s general counsel

Jennifer Babington sat down with WTR to describe how her team manages to punch along with the big guns in motorsport’s greenest challenge. Read more

9 Nov 2020

With US filings breaking records and litigation levels falling, the outlook for 2021 is uncertain

While the latest data suggests that US litigation levels will hit a 12-year low this year, filings continue their upward trajectory. Read more

4 Nov 2020

Certification marks provide a unique opportunity to promote a green brand and the role of trademark teams, but they require commitment

For trademark experts, these activities cannot just be a box-ticking exercise. At the very least, they may help raise the profile of the team across the wider business. Read more

Research

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23 Oct 2020

L’Oréal announces new CEO, but don’t expect too many changes in brand strategy

Stability, brand investment and adaptable marketing have been key to the cosmetic titan’s success. It may have stumbled during the pandemic but its forward-thinking approach to marketing and deep understanding of its namesake brands means recovery is inevitable Read more

16 Oct 2020

Playboy trying to strike delicate balance as it returns to public markets

The company has pivoted from magazines to prioritise its licensing business. Yet, while it cashes in on these deals, it is simultaneously re-imagining the very brand that gave it its fame. Read more

18 Sep 2020

As bankruptcy numbers rise so does the availability of, sometimes discounted, intellectual property

In this week’s exclusive data analysis we take a look at the trademark portfolios that have either recently changed hands or are owned by companies that have filed for Chapter 11 bankruptcy – revealing the two key features that make intangibles attractive to buyers. Read more

11 Sep 2020

Russia exhibits strong filings growth on the back of changes to its intellectual property system

Back-end work continues to improve the registry and trademark landscape. Subsequently, there has been a noticeable uptick in local brands pushing for the protection of their rights. Read more

Insight

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23 Sep 2020

Copyright’s revenge on designs: Italian Supreme Court applies CJEU Cofemel ruling

An Italian Supreme Court decision concerning the layout of Kiko make-up stores is a welcome sign of the harmonising effect of the Court of Justice of the European Union’s Cofemel ruling, but could open the door to the protection of 3D designs with little originality or that are mainly functional. Read more

23 Sep 2020

How to determine the best form of protection for a product’s appearance

Trade dress may be the go-to choice for protecting a product’s appearance or configuration, but other IP rights have plenty to offer. Read more

23 Sep 2020

Getting creative: when to protect trade dress under trademark or competition law

In the absence of trade dress-specific legislation, rights holders in China must manoeuvre around the Trademark Law and the Anti-unfair Competition Law if they are to protect their unique designs effectively. Read more

23 Sep 2020

Against the odds: the fundamentals of design protection in Turkey

Although registered and unregistered designs enjoy various forms of protection in Turkey, in practice, the hurdles to obtain such rights can be difficult to overcome, meaning manufacturers – especially in the spare parts industry – should consider alternative solutions. Read more