Brand management

Computing and software companies driving positive growth in latest WTR Brand Elite results

Companies that invest in their brands and are supported by leading trademark teams have maintained their positive momentum in the latest WTR Brand Elite, registering their sixth month of stock value growth.

Computing and software companies driving positive growth in latest <em>WTR</em> Brand Elite results
More than just the video: how Velcro’s trademark team is educating the world about genericism
24 Sep 2020

More than just the video: how Velcro’s trademark team is educating the world about genericism

More than many, Velcro has to fight to defend its brand name from the threat of genericism. Tish Berard discusses what she does to educate the public on the importance of brands.

Live updates: IP offices implement measures in wake of coronavirus crisis
24 Sep 2020

Live updates: IP offices implement measures in wake of coronavirus crisis

As the novel coronavirus epidemic continues to spread across the globe, WTR provides an updated look at measures that national IP offices have launched in response.

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23 Sep 2020

Domain name protection: more efficacy, less pain (14 October 2020)

Efficiently defending your business and brand against increasingly clever and aggressive fraudsters requires a cohesive process consistently applied to your most valuable brand assets. Read more

23 Sep 2020

Money saving tips, Asia top filers, UDRP review: WTR’s autumn edition now available

In a bumper edition we present budget management tips, reveal the top law firm and corporate filers in key jurisdictions across Asia, analyse the findings of our survey on non-legal trademark services, and much more. Read more

23 Sep 2020

Copyright’s revenge on designs: Italian Supreme Court applies CJEU Cofemel ruling

An Italian Supreme Court decision concerning the layout of Kiko make-up stores is a welcome sign of the harmonising effect of the Court of Justice of the European Union’s Cofemel ruling, but could open the door to the protection of 3D designs with little originality or that are mainly functional. Read more

23 Sep 2020

New approaches to an old problem: the evolution of online brand protection

Brand experts consider the latest strategies for online brand protection and discuss how to evidence return on investment in such efforts. Read more

News

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22 Sep 2020

Dr Dre trademark divorce battle; Louisville counterfeit seizure; WIPO’s Gurry looks to the future – news digest

In our latest round-up, we look at a UK drinks firm being sued by Sazerac Brands, an AI-based start-up launching a new online brand protection offering, how filings are holding steady during the pandemic, and much more. Read more

20 Sep 2020

Apple-OnePlus Customs controversy; Banksy marks “at risk”; Beirut recovery efforts; and much more

Everything we covered on WTR over the past seven days – and all you need to know from the world of trademarks to set yourself up for the start of another busy week. Read more

19 Sep 2020

From the WTR archive: brand management tips from award-winning trademark teams

This week we opened the nominations window for the WTR Industry Awards. For our latest delve into WTR’s unrivalled archive of trademark content, we present a selection of insights and takeaways from past Industry Award winners. Read more

18 Sep 2020

Thomas Cook brand relaunched; ‘rip off’ Teddy Fresh clash; Lady A legal fight continues – news digest

In our latest round-up, we look at industry groups teaming up to fight pirates, a call for fake pharmaceutical stories, IP Australia announcing a new indigenous knowledge initiative, and much more. Read more

Analysis

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23 Sep 2020

Federal Circuit reveals a more colourful future for trademarks (for now)

A recent decision has created a new rule that colour marks used on product packaging can be inherently distinctive, although the bar is likely to be high. Read more

23 Sep 2020

On a tight budget: cost-cutting tips from the trademark front line

With many legal budgets set to be cut as a result of pandemic-related economic pressures, trademark experts share advice on ways to reduce spending in the months ahead. Read more

23 Sep 2020

Then and now: assessing Canadian practice one year into the new regime

With significant changes to the Canadian trademark system taking effect last year, analysis of the landscape 12 months on reveals some important emerging nuances in practice. Read more

22 Sep 2020

How TikTok Global’s “‘gun to the chest’ negotiation” may change the way that Chinese brands see the United States

ByteDance agreed to form TikTok Global with Oracle and Walmart, but has the Trump administration changed the relationship that Chinese brands will now expect of the United States? Read more

Research

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18 Sep 2020

As bankruptcy numbers rise so does the availability of, sometimes discounted, intellectual property

In this week’s exclusive data analysis we take a look at the trademark portfolios that have either recently changed hands or are owned by companies that have filed for Chapter 11 bankruptcy – revealing the two key features that make intangibles attractive to buyers. Read more

11 Sep 2020

Russia exhibits strong filings growth on the back of changes to its intellectual property system

Back-end work continues to improve the registry and trademark landscape. Subsequently, there has been a noticeable uptick in local brands pushing for the protection of their rights. Read more

4 Sep 2020

The TikTok brand has gone global, which is a great feat, but now it faces a reckoning in the US

The video-sharing app is a highly attractive brand for its resonance with the Gen-Z demographic, but its relationship with China and status as a social media giant will create risks for whoever takes it on. Read more

21 Aug 2020

Gymshark: a brand that ticks all the boxes (including trademark strategy)

The UK fitness company has solidified its market presence among the greats with a winning social media strategy, deep commitment to consumers and a forward-thinking approach to trademark protection. Read more

Insight

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23 Sep 2020

How to determine the best form of protection for a product’s appearance

Trade dress may be the go-to choice for protecting a product’s appearance or configuration, but other IP rights have plenty to offer. Read more

23 Sep 2020

Getting creative: when to protect trade dress under trademark or competition law

In the absence of trade dress-specific legislation, rights holders in China must manoeuvre around the Trademark Law and the Anti-unfair Competition Law if they are to protect their unique designs effectively. Read more

23 Sep 2020

Against the odds: the fundamentals of design protection in Turkey

Although registered and unregistered designs enjoy various forms of protection in Turkey, in practice, the hurdles to obtain such rights can be difficult to overcome, meaning manufacturers – especially in the spare parts industry – should consider alternative solutions. Read more

6 Jul 2020

High Court cans counterfeit beer importer’s weak defence

Malaysian court’s recent ruling in favour of a brewer follows established case law on registration but notes sound public health reasons for cracking down on fake alcoholic beverages. Read more