Topic: Brand management

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The LEGO Group’s risky approach pays off: a year in trademarks

Senior corporate counsel Arturo Ishbak Gonzalez reveals how taking a gamble on non-traditional marks paid off for the LEGO Group in 2021.

22 December 2021

Hermès bucks trend as stock market performance falters for major brands in latest WTR indices analysis

The WTR Brand Elite project tracks how a defined set of brand-focused companies with industry-leading trademark teams perform against stock market indices.

20 December 2021

“We are a company with a heart”: how agro-solutions giant UPL balances innovation with sustainability

UPL’s first lead global trademark counsel reveals how one of the world’s biggest agricultural solutions companies protects its reputation for innovation in sustainability.

15 December 2021

Inditex unsuccessful in ZARA appeal to the General Court

Spanish retail giant Inditex has been unsuccessful on appeal in its attempt to register the mark ZARA for a variety of food products, and retail, wholesale and restaurant services.

14 December 2021

And Just Like That and Peloton: from legal questions to genius marketing move

The first episode of the much anticipated revival of Sex and the City unwittingly caused a significant drop in Peloton’s stock price, spurred a legal debate, and led to a 'genius' marketing response.

13 December 2021

2022: the year of green IP – and so much more than patents

This week the US president committed to making the government carbon-neutral by 2050. As similar targets are set around the world, the next 12 months will see an escalation in green IP – with branding a key component, argues this week’s opinion column.

11 December 2021

Government-approved brand valuation authority key to unlocking trademark potential, scholar says

Establishing an authority to grant brand value status to companies seeking investment would be key to unlocking the financial potential of trademarks, an experienced business scholar tells WTR.

09 December 2021

Last chance to nominate the industry’s leading lights for recognition

The nominations window for the 2022 WTR Industry Awards and the next edition of WTR 300: The World’s Leading Corporate Trademark Professionals closes on Friday.

08 December 2021

Purpose-driven brands, communicating the IP message and 360-degree marketing: takeaways from IPBC Australasia

IPBC Australasia, hosted by IAM and WTR, took place last week, with brand leaders discussing protection and enforcement strategies.

08 December 2021

Seven takeaways from the Future of Trademark Management and Brand Protection

On Friday 3 December, brand experts gathered in London for WTR’s the Future of Trademark Management and Brand Protection event. We present seven takeaways from a busy day of content and best practice sharing.

06 December 2021

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