Brand management

Stellar speaking faculty revealed for Brand Protection Online Europe

WTR is pleased to unveil the speaking faculty Brand Protection Online Europe, taking place in London on 14 October 2019. Amongst the latest names revealed are experts from Daniel Wellington, Dyson, PayPal, Superdry and Tommy Hilfiger.

Stellar speaking faculty revealed for Brand Protection Online Europe
21 Aug 2019

Cadbury and Glaxo purples suggest that colour marks can still be a grey area

Rights holders are increasingly turning to non-conventional colour marks to protect the colours associated with their brands against use by competitors. Although colour marks remain difficult to obtain, brand owners can take certain steps to enhance their chances of success.

20 Aug 2019

Tackling a $1.4 billion counterfeit problem: inside the CBP’s seizure numbers

As the value of counterfeit good seizures by the US authorities rises, a new call is made for private industry to work with domestic and international partner agencies in a bid to tackle demand as well as supply.

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18 Aug 2019

WWE’s approach to enforcement; brand squatting in Nigeria; global counterfeiting hotspots; encouraging diversity in the IP field; EUIPO warning; plus much more.

Everything we covered on WTR over the last seven days – and all you need to know from the world of trademarks to set yourself up for the start of another busy week. Read more

16 Aug 2019

Just Eat and Takeaway.com tie-up to take on Uber Eats as brands seek market dominance

The online food delivery services industry is heating up. Major players are snapping up smaller brands and merging to solidify market presence and expand into new regions, as our exclusive data analysis reveals. Read more

16 Aug 2019

Wrestling with a heavyweight portfolio: exclusive interview with WWE’s IP counsel 

At the helm of WWE’s IP department reign two central figures: Lauren Dienes-Middlen and Matthew Winterroth. WTR asked them to reveal the secrets of their success.  Read more

15 Aug 2019

Six counterfeit hotspots you should be aware of in Scotland

People from around the world have flocked to Scotland this month to enjoy Edinburgh’s legendary Fringe festival. Talking to WTR, one expert highlights why fake goods are no laughing matter and identifies counterfeit hotspots in Scotland that brand owners should police. Read more

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11 Aug 2019

USPTO warning over ‘bad actors’; Apple entering the fintech fray; Ferrari spat with German designer; Amazon extends Project Zero; plus much more.

Everything we covered on WTR over the last seven days – and all you need to know from the world of trademarks to set yourself up for the start of another busy week. Read more

9 Aug 2019

INTA heads to New Delhi, Gatorade victory, and ‘fake IP lawyer’ pleads guilty: news digest

In our latest edition, we look at Porsche revealing its brand protection secrets, Mastercard launching a blockchain program to track fake fashion, WIPO offering a mediation incentive, CNIPA opening a new office, and much more. Read more

8 Aug 2019

Dybala image rights issue highlights growing importance of intellectual property to sports stars

The issue of personal image rights has reportedly become a stumbling block for at least two transfer negotiations involving football star Paulo Dybala. Such issues could become an increasingly common roadblock to transfers in the future. Read more

8 Aug 2019

“Great news for the IP community” – US government authorises trademark protection in Venezuela

A General Licence has been issued by the US government that explicitly authorises the protection of all intellectual property in Venezuela. The move follows significant challenges for US companies seeking to protect their brands in the country. Read more

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14 Aug 2019

Warning issued over brand name squatting in Nigeria: how to fight back 

While brands are long used to the scourge of trademark squatting in a number of jurisdictions, it can be easy to overlook the challenge posed by companies trading off their name. A legal expert in Nigeria warns that the latter is a significant threat. Read more

12 Aug 2019

Seven counterfeit hotspots you should know in Taiwan

We highlight the areas that reportedly engage in the trade of counterfeit goods in Taiwan. An expert in the region provides insights on the different types of retail environment that most often house fake goods in the East Asian state. Read more

9 Aug 2019

Five counterfeit hotspots that you must be aware of in Cyprus

In the latest edition of our new series into fake goods around the world, we head to the beautiful Mediterranean island of Cyprus and focus on the counterfeit hotspots that rights holders should have on their enforcement radars. Read more

8 Aug 2019

Branding lessons from Barbie: interview with professor of law Dan Hunter 

Mattel has wielded intellectual property to protect Barbie since her creation in 1959, building one of the most identifiable brands of the 20th century. Professor Dan Hunter notes that there are practical lessons to be learned from Mattel’s innovative enforcement strategies. Read more

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2 Aug 2019

De Beers’ winning strategy: if you can’t beat ‘em, join ‘em

The world-renowned diamond company has drastically shifted its brand strategy in the past year, managing to strengthen its own market position while weakening that of its rivals. Read more

26 Jul 2019

NASA has one small portfolio of trademarks, one giant global identity for its brand

In an exclusive data analysis, we find the American space agency has a minimalist portfolio – a trend among federal agencies – yet maintains a strong brand identity around the world. Read more

22 Jul 2019

What Volkswagen’s portfolio tells us about disruption in the automotive industry

With the rise of autonomous driving technology, ride-hailing companies and micromobility transportation, traditional automotive manufacturers need to evolve fast. Positively, the strength and reputation of existing brands will prove key to fighting off digital start-ups. Read more

13 Jul 2019

Huawei seeks to weather political storm and extend brand success story

The Chinese tech giant has penetrated the global market and withstood international political pressure, so what has made its brand so resilient?   Read more

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29 Jul 2019

Practical strategies for managing luxury brands

A group of senior trademark and brand professionals recently convened in New York to discuss strategies for protecting, enforcing and monetising fashion and luxury brands. This special report details some of the key points and presents essential takeaways. Read more

18 Jul 2019

Lessons from the high-profile spat between Haas F1 and Rich Energy

When Haas F1 entered the 2019 Formula 1 season, it brought with it a brand new title sponsor, with a colour scheme on its livery to match. However, the relationship has resulted in Twitter rants, leaked documents and legal action – as well as takeaways for trademark professionals.

18 Jul 2019

EU offers increasingly interesting market for pharmaceutical trademarks

The European Union offers an increasingly interesting market for pharmaceutical companies, thanks to its growing elderly population, above average expenditure on drugs and robust use of branded drugs over generic equivalents. Pharmaceutical trademarks are a crucial element of this. Read more

17 Jul 2019

Healing confusion – choosing the correct name for pharmaceutical trademarks

Similarity among prescription drug names should be avoided, as the potential confusion carries a risk to consumer health. Bringing the best pharmaceutical trademark to market can be arduous, but it will assist in the safe prescription of medication. Read more

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