Brand management

As the 2020 US presidential race kicks off, few candidates are seeking trademark protection

Research from WTR finds that few candidates for the 2020 US presidential election are seeking registered trademark protection for their campaign branding so far – although some are already being targeted by infringement.

As the 2020 US presidential race kicks off, few candidates are seeking trademark protection
22 Mar 2019

Honeywell drops ‘.brand’, Canada joins Madrid, and IACC cracks down on iOffer: news digest

In our latest news digest, we look at Disney powering up its brand with its 21st Century Fox acquisition, Chinese supermarkets removing fake Starbucks items from shelves, a football club losing a trademark fight, and much more.

22 Mar 2019

How Mastercard is adapting to the digital era and going sonic – exclusive interview

Even widely known and well-established companies must continuously adapt their brand strategies to suit the changing technological and commercial environment. This is a key concern at Mastercard, whose head of intellectual property Colm Dobbyn and senior IP counsel Francesca Silverman spoke to WTR this week.

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21 Mar 2019

From K-pop to Presley: inside the trademark portfolios of the music industry’s biggest names

When it comes to trademarks, some musicians are clearly a step ahead. For others, the need to consider protection provides a potential new client base for practitioners. We delve into the portfolios and filing trends of both global and local recording artists. Read more

20 Mar 2019

“A game changer” – Nigeria trademark environment improves following release of opposition compendium

Nigeria’s IP office is releasing its first-ever compendium of oppositions rulings, which one local practitioner tells WTR will ensure local and international brand owners have sufficient precedent for trademark-related actions. Read more

19 Mar 2019

INTA backs proposed USPTO rule change as details of attorney identity thefts emerge

INTA has come out in support of the USPTO’s proposed change to representation rules, as another US registered attorney warns over “many examples of identity theft in China” targeting practitioners. Read more

19 Mar 2019

Louis Vuitton victory, Apple Pencil confusion, and brand loyalty declining: news digest

In our latest edition, we look at a call for post-Brexit partnerships to combat fakes, looking ahead to the WIPO elections, the IP Office of the Philippines seeking to regulate Facebook sellers, and much more. Read more

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18 Mar 2019

Trademark budgets take continued battering as cybersquatting actions hit record high

UDRP filings at WIPO have continued to trend upwards, with 2018 setting a new record for the number of cases. This trend is placing yet more strain on trademark department budgets. Read more

15 Mar 2019

Beyoncé trademark battle, Saudi fees fall, and HP on Paraguay fakes approach: news digest

In our latest edition, we look at India taking a step towards aligning itself with the global trademark system, Ghostbuster Dan Aykroyd prevailing in an infringement case, and much more. Read more

13 Mar 2019

Don't panic? What the UK government’s second major Brexit defeat means for trademark owners

UK prime minister Theresa May suffered a second catastrophic defeat in as many months as the House of Commons rejected her Brexit deal last night. We take a look at what this latest development means for trademark owners. Read more

12 Mar 2019

Alibaba reaches settlement, new Hong Kong IP director, and Swiss IP office issues fakes warning: news digest

In our latest round-up, we look at the New Zealand IP office issuing a stark warning against misleading mislead invoices, $1.1 million worth of counterfeits stopped on Canada-US border, and much more. Read more

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18 Mar 2019

EUIPO calls for action as study finds fakes make up 3.3% of global trade

A new study from the EUIPO and the OECD has revealed the staggering rise in counterfeit goods being traded around the globe. In response, the executive director of the EUIPO has called for coordinated action. Read more

15 Mar 2019

Plain packaging is a trademark issue, not a tobacco issue – exclusive interview with JT International

Ronald van Tuijl of JT International explains to WTR the distinctive set of trademark challenges that his team faces, what he looks for when enlisting law firms, how plain packaging is affecting his practice, and more. Read more

15 Mar 2019

What Turkey’s domestic economic difficulties mean for brands and their advisers 

Political and economic circumstances have made it difficult for domestic brands to build value, which could prove to be a setback for future growth. However, this could also create opportunities for law firm practitioners. Read more

13 Mar 2019

Dissenter creates far-right comments section on every website; brands warned of risks

“Free speech social network” Gab recently launched Dissenter, a platform that allows users to add comments on any website domain. Research from WTR finds that corporate homepages are often littered with defamatory comments. Read more

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8 Mar 2019

From the old to the new: inside Mondelēz’s evolving brand portfolio strategy

The snack giant has traditionally focused on existing famous brands; however, the healthy living trend now presents both challenges and opportunity. Read more

1 Mar 2019

How branding could be a golden opportunity for mining companies 

In an exclusive data analysis, we look at how mining companies have yet to appreciate the value of brand strength in an era of growing expectations around corporate social responsibility. Read more

22 Feb 2019

Time to place your bets? Casino gaming companies dominate EU and US trademark registers

Online gaming has driven significant growth in the gambling industry and key players are capitalising on intellectual property to protect their innovations. Read more

15 Feb 2019

Ireland’s strong domestic market and exports boost GDP, but are brands ready for Brexit?

We analyse the Irish trademark landscape to see if brands are prepared for the planned Brexit exit day in just over a month, and how this market has developed over the past decade. Read more

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8 Feb 2019

How Mickey Mouse and Darth Vader are helping to grow the Disney brand empire

In this week's data focus, we look at how multi-media giant Disney is stockpiling recognisable brands to build out its business operations and adapt to a changing industry.

11 Jan 2019

Johnson & Johnson data focus: inside the world’s biggest trademark portfolio

In the first of a new series, we shed light on how this pharmaceutical giant's trademark holdings have contributed to its business strategy.

8 Jan 2019

Protecting and enforcing design rights: United States

The grant of a design patent entitles the owner to exclusive rights to that design, such that the owner may bring suit against an infringer. In order to assess whether a design patent has been infringed, the scope of protection available to the allegedly infringed design must be properly determined. Read more

8 Jan 2019

Protecting and enforcing design rights: United Kingdom

There is a clear legal distinction between the ‘monopoly right’ in a registered design and the ‘right to prevent copying’ of an unregistered design. Read more

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