Brand management

Not blocked – Meghan, Harry and a tale of trademark misreporting

As four more notices of threatened opposition are filed, the trademark activity of Prince Harry and Meghan Markle continues to pique the interest of the mainstream media. What has been particularly troubling is the significant inaccuracies in much of the coverage.

Not blocked – Meghan, Harry and a tale of trademark misreporting
24 Jan 2020

Beanie Babies counterfeit video, ‘Amazon Pharmacy’ filing, crowdfunding trademark litigation: news digest

 In our latest news digest, we look at the USPTO welcoming new members to the TPAC, Gowling WLG expanding its trademark offering in China, consumer cynicism over environmental claims, and much more.

24 Jan 2020

US Postal Service, Amazon and Google named most trusted brands for reliability – but consumer priorities are changing

The US Postal Service, Amazon and Google have topped a ranking of the most trusted brands in the United States. But while reliability is key to securing consumer trust, ethical issues are becoming increasingly important. 

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Today

The world’s most valuable brands, Sussex Royal trademark spat, Alibaba reveals IP enforcement data, Brexit uncertainty revealed, and much more.

Everything we covered on WTR over the past seven days – and all you need to know from the world of trademarks to set yourself up for the start of another busy week. Read more

23 Jan 2020

Alibaba reveals 2019 IP enforcement data; Siemens, Dyson and Coach among brands joining AACA  

WTR analysed data from Alibaba's latest IP Protection Report, revealing that it has supplied 1,045 IP-related leads to law enforcement authorities in the past 12 months.  Read more

23 Jan 2020

Sussex Royal trademark challenged: Prince Harry and Meghan Markle face legal battle after receiving threat of opposition

A trademark application filed by the Foundation of the Duke and Duchess of Sussex for the brand name 'Sussex Royal' has received a notice of threatened opposition this week, WTR can reveal.  Read more

23 Jan 2020

A third of companies admit uncertainty over post-Brexit trademark strategy

A new study has revealed that a third of UK and European businesses remain uncertain of what their trademark registration strategy will be after the UK leaves the European Union. Read more

News

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22 Jan 2020

Amazon retains world’s most valuable brand title by smashing through $200 billion barrier

Amazon has once again been named "the world’s most valuable brand", with its brand valued at over $200 billion in the latest Brand Finance Global 500 report. It is not good news for all though, with a brand value slowdown suggesting that troubled times could lie ahead. Read more

22 Jan 2020

Marillyn Hewson named world’s best brand guardian, but ranking remains dominated by men

The CEO of Lockheed Martin, Marillyn Hewson, has been named the “world’s best brand guardian” in a new report from Brand Finance. However, she is one of just four women in the top 100 ranking, highlighting a stark gender disparity. Read more

21 Jan 2020

Brands warned of ‘Greta effect’, fake kilt accessories, and caution over copycat retail sites: news digest 

In our latest edition, we look at a mass counterfeit haul in North Carolina, Mayfair Platinum defending its trademark use, a law firm appointing its first CEO, and more. Read more

19 Jan 2020

USPTO clarifies PO box rules, new IP service provider prepares for full launch, Chile IP office suffers attack, analysis of Siemens’ trademark portfolio, and much more.

Everything we covered on WTR over the past seven days – and all you need to know from the world of trademarks to set yourself up for the start of another busy week. Read more

Analysis

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22 Jan 2020

Baker McKenzie reigns supreme as world’s strongest law firm brand

Acritas has released its annual index of the world's strongest law firm brands. Once again, the top 20 list includes a number of firms with strong trademark practices, many of which feature in the WTR 1000. Read more

20 Jan 2020

Counterfeit hotspots in Tanzania that brand owners must be aware of

In the latest instalment in our regular series on marketplaces around the world that are reportedly notorious for being counterfeit havens, we head to the African nation of Tanzania. Read more

17 Jan 2020

Siemens’ controversial coal mine contract has put brand at risk of greenwashing accusations

The German conglomerate has portrayed itself as a steward of sustainability, but when it comes to corporate social responsibility, it’s an all or nothing game as this week’s coal mine contract backlash illustrates. Read more

17 Jan 2020

R&D investor study finds benchmarking, not multi-dimensional portfolios, a key factor in market value

A study of corporate R&D investors has found that while some companies place significant value on IP portfolios that include a combination of rights, markets grant higher premiums to those that are more innovative than their competitors. Read more

Research

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10 Jan 2020

Luxury industry feels the burn from Hong Kong protests

High-end brands are not the only ones suffering the repercussions of social unrest as trademark activity at the local register plummets. Read more

19 Dec 2019

Do or die for the Victoria’s Secret brand: data analysis

As the once-revolutionary lingerie retailer cancels its famous fashion show, it must forget short-term sales and invest in re-building its brand. Read more

13 Dec 2019

Uber’s loss of its London licence a reminder of the importance of brand reputation: data analysis

Safety is the most critical component of brand building in the ride-hailing app environment, but hinging success on such a volatile factor could be risky. Read more

29 Nov 2019

Surviving a scandal: brand management and the Royal Family

The Monarchy proves that a clear strategy can build an everlasting brand, but it is always at risk of suffering reputational damage. Read more

Insight

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16 Jan 2020

Online brand protection takeaways: tales from the trenches

Throughout 2019 WTR hosted a number of events that provided practical, strategic brand protection takeaways. Below are some of the key action points and insights. Read more

16 Jan 2020

How to increase efficiency of online brand protection efforts in Russia

According to the available statistics, counterfeit products account for more than 46% of the global market, significantly more than sales of heroin (7%), cocaine (8%), gambling games (14%), prostitution (18%) and other illegal businesses. Read more

16 Jan 2020

Lost in the Amazon: how to combat trademark infringement in the e-commerce marketplace

With the growing popularity of e-commerce, the rules by which sellers and buyers interact have changed. Read more

16 Jan 2020

Avoiding UDRP misuse – from the misinformed to the malicious

Domain names have become valuable resources and the need to balance the interests of domain owners alongside those of trademark rights holders has been the subject of much debate in the domain name system. Read more

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