Brand management

Concerns raised over India IPAB abolition; Trademark Express dispute finally ends; Florida State unveils new student-athlete NIL programme; and much more

Everything we covered on WTR over the past seven days – and all you need to know from the world of trademarks to set yourself up for the start of another busy week.

Concerns raised over India IPAB abolition; Trademark Express dispute finally ends; Florida State unveils new student-athlete NIL programme; and much more
What is notable about the Colin the Caterpillar spat is not the dispute itself
17 Apr 2021

What is notable about the Colin the Caterpillar spat is not the dispute itself

In our latest Saturday opinion column, we consider the media frenzy surrounding the news that Colin the Caterpillar and his nemesis Cuthbert are locked in a legal dispute.

Colin Caterpillar trademark spat; infamous wine counterfeiter deported; Dole brand expansion – news digest
16 Apr 2021

Colin Caterpillar trademark spat; infamous wine counterfeiter deported; Dole brand expansion – news digest

In our latest round-up, we look at Brainbase expanding its customer base, a new report that finds consumers trust tightly spaced logos, the Brazilian trademark office opening a public consultation, and much more.

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15 Apr 2021

Live updates: IP offices implement measures in wake of coronavirus crisis

As the novel coronavirus epidemic continues to spread across the globe, WTR provides an updated look at measures that national IP offices have launched in response. Read more

15 Apr 2021

How to squeeze the best value out of newly acquired brands – a step-by-step approach

The long read: Poorly kept portfolios and badly managed assets can scupper the value of a tempting brand acquisition. However, the careful and methodical approach outlined here can help buyers and sellers alike avoid these pitfalls and maximise the chances of a successful M&A. Read more

14 Apr 2021

“This will be an impediment to India’s image”: concerns over costs and backlogs voiced after IPAB is abolished

Last week the Tribunals Reforms (Rationalisation and Conditions of Service) Ordinance 2021 was promulgated, effectively abolishing India’s IP Appellate Board and transferring its functions to the country’s commercial and high courts. Read more

13 Apr 2021

Florida State unveils new student-athlete name, image and likeness programme as uncertainty remains over national regime

The move throws the spotlight on the issue of amateurism and the National Collegiate Athletic Association’s efforts to control the narrative. Read more

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13 Apr 2021

Activision strikes back with Warzone lawsuit; France.com fight continues; Leason Ellis brand refresh – news digest

In our latest round-up, we look at the IP Office of New Zealand launching a new hearings initiative, Canopy Growth acquiring a leading marijuana brand, and much more. Read more

12 Apr 2021

We have a problem – influencers endorsing counterfeits (op-ed)

Kimiya Shams, legal counsel at technology company DEVIALET, reflects on the concerning trend of influencers endorsing counterfeit products. Read more

11 Apr 2021

INFORM Consumers Act row; strategic takeaways from Brand Strategy India; new WTR Special Report; and much more

Everything we covered on WTR over the past seven days – and all you need to know from the world of trademarks to set yourself up for the start of another busy week. Read more

9 Apr 2021

FIFA licensing boon; former USPTO director rejoins law firm; INAPI hosts first gender roundtable – news digest

In our latest round-up, we look at GoDaddy increasing its TLD portfolio, Timberland’s trade dress getting the boot, the Peruvian IP office warning political parties to respect IP, and much more. Read more

Analysis

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13 Apr 2021

Fight or flight? Study finds litigation can be an effective deterrent to future counterfeiting activity

A new study has looked at whether trademark litigation is an effective strategy against counterfeiters, with one of the authors telling WTR that “the legal costs of today’s litigation should be weighed against future infringement”. Read more

12 Apr 2021

Why the current wave of big-ticket new gTLD deals matters to trademark counsel

GoDaddy Registry is to acquire the ‘.club’ and ‘.design’ TLDs, as well as 28 domain extensions owned and operated by MMX. The news broke just over a week after Ethos Capital completed an investment to acquire a controlling interest in Donuts. Read more

10 Apr 2021

Satan Shoes settlement is a good result for both parties, but some will lament the fact the case was not heard

In our latest Saturday opinion column, we examine how the dispute between Nike and MSCHF’s Satan Shoes played out. Read more

9 Apr 2021

Luxury doyen Hermès is thriving, thanks to unwavering dedication to its traditional brand values

The French boutique is taking market changes in its stride and its popularity is growing as a result. Read more

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29 Mar 2021

Nestlé scours for attractive brands to keep itself on top of the market

The Swiss multinational has an arsenal of iconic brands and local favourites, which it keeps up to date by adding and dropping businesses in line with evolving consumer tastes. Read more

12 Mar 2021

What happens to Big Oil majors when they fall out of love with their key commodity? They rebrand

Using buzz words like ‘petroleum’ and ‘oil’ once made sense in branding but supermajors are increasingly dropping references to their legacy businesses as they try to go green. Read more

26 Feb 2021

Major Leagues rely on new-age media to boost engagement and strengthen brand equity

The top sports leagues in the US are social media savvy, and their trademark portfolios reflect their unique branding circumstances. Read more

5 Feb 2021

Lego thrives thanks to savvy branding that stays true to core values

The legacy brand is both proactive and reactive in its strategy, ensuring that it stays relevant in a market that is unkind to traditional retailers. Read more

Insight

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12 Dec 2020

My name, my face, your trademark? Protecting publicity and image rights in China

A series of high-profile cases has seen publicity and image rights in the spotlight in recent years. Although the laws protecting these rights can be broad, a well-thought-out strategy with evidence of reputation will see celebrities triumph over bad-faith filers. Read more

12 Dec 2020

Social media and the right of publicity: what advertisers need to know

With no US federal right of publicity and the distinction between celebrities and non-celebrities becoming increasingly arbitrary, companies looking to advertise their products through the likenesses of individuals must be up to date with the latest case law in order to get a clear picture of the risks involved. Read more

23 Sep 2020

Copyright’s revenge on designs: Italian Supreme Court applies CJEU Cofemel ruling

An Italian Supreme Court decision concerning the layout of Kiko make-up stores is a welcome sign of the harmonising effect of the Court of Justice of the European Union’s Cofemel ruling, but could open the door to the protection of 3D designs with little originality or that are mainly functional. Read more

23 Sep 2020

How to determine the best form of protection for a product’s appearance

Trade dress may be the go-to choice for protecting a product’s appearance or configuration, but other IP rights have plenty to offer. Read more

Find an expert

John C Nishi
Trademarks and Copyrights Practice Group Co-Chair
Ann Arbor MI, United States
Dickinson Wright