Brand management

Plain packaging in Belgium, luxury brands on WeChat, and Nando’s defeathers lookalike: news digest

In our latest edition, we look at a major anti-counterfeiting operation from Interpol, Facebook facing challenges over its new cryptocurrency brand, Egypt updating its new anti-fakes legislation, and much more.

Plain packaging in Belgium, luxury brands on WeChat, and Nando’s defeathers lookalike: news digest
24 Jun 2019

Survey evidence takeaways: inside the VAGISIL versus VAGISAN dispute

In this exclusive guest post, Anna Naydonov and Douglas Rettew, partners at Finnegan, reveal how they approach survey evidence and present takeaways with respect to survey methodology in §1071(b) Appeals.

22 Jun 2019

Beyond Meat takes market by storm; plant-based applications see a boom in the US

The LA-based start-up has had an impressive post-IPO performance, with traditional manufacturers now starting to react. This activity could make meat alternatives the next brand battleground.  

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21 Jun 2019

Beto on trademarks, USPTO warned over cyber risk, and 3M puts brakes on opposition: news digest

In our latest edition, we look at Vietnamese IP laws being updated, esports teams seeking out sponsors in Cannes, beauty brands fighting over a make-up mark, an engineer venting over counterfeits, and much more. Read more

20 Jun 2019

Protecting a public participation-based brand: exclusive interview with Guinness World Records

Speaking exclusively to WTR, Raymond Marshall, general counsel for Guinness World Records, reveals how he juggles the family-friendly brand’s reputation and the threat of genericide. Read more

20 Jun 2019

How effective teamwork drives 7-Eleven’s trademark strategy

Alison McDade, senior trademark counsel at 7-Eleven, reveals why communication and integration are key to protecting the IP rights of the world’s largest convenience store franchise. Read more

19 Jun 2019

Three stripes, you’re out! – adidas loses appeal as EU General Court rules trademark invalid

The General Court of the European Union has upheld the decision of the EUIPO to invalidate the trademark registration for adidas’ three-stripe branding. We analyse the decision and look at reaction. Read more

News

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19 Jun 2019

Fraudulent specimens at the USPTO: five takeaways from our investigation – share your experience

Five takeaways from our in-depth investigation into suspicious specimens at the USPTO, and we ask readers to share their experience on the topic and any suggestions to help combat the issue. Read more

18 Jun 2019

Marvel battles Wakanda trademark, Sheffield Wednesday IP woes, and most patriotic brands: news digest

In our latest edition, we look at a new warning for trademark solicitation scams, SMEs are increasingly turning to Colombia, the China and Korea IP offices teaming up, a flurry of Trump-themed marks, and much more. Read more

14 Jun 2019

EUIPO enforcement portal, most cyber-attacked brands, and ACG anti-counterfeiting award winners: news digest

In our latest edition, we look at changes to Canadian registrations occurring next week, Unilever seeing a pay-off from purpose-led brands, brands being reminded to renew marks in Rwanda, and much more. Read more

12 Jun 2019

Brand Protection Online: leading industry experts to gather in London

WTR is pleased to announce that our Brand Protection Online event is heading to London in October. As such, the full programme can now be revealed. Read more

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19 Jun 2019

The Scotch Whisky Association faces Brexit and GI infringement with a stiff upper lip

Lindesay Low, deputy director – legal at the Scotch Whisky Association, reveals how the company has upheld enforcement efforts amid Brexit chaos and why it remains confident in the face of international infringement, proving itself the worthy winner of WTR’s Not-for-Profit Organisation Team of the Year. Read more

19 Jun 2019

Nintendo takes a vigilant stance against infringement

Following a 2018 infringement suit that won the company a permanent injunction and over $12.2 million in damages, we reflect on the vigilant stance taken by WTR’s Software and Online Services Team of the Year – Nintendo of America.  Read more

18 Jun 2019

One week in May: research reveals suspicious specimens still rampant at USPTO

The USPTO has introduced numerous steps over the past two years to combat improper specimens on trademark applications. A new investigation from WTR finds that suspicious specimens remain widespread and applicants are evolving their tactics. Read more

17 Jun 2019

How the Reckitt Benckiser trademark team took restructuring in its stride

Restructuring can cause a number of headaches for a company, but the WTR Household and Consumer Goods Team of the Year, Reckitt Benckiser, has proven that adaptability and effective communication are the secret to ensuring that enforcement efforts remain uncompromised during times of upheaval. Read more

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15 Jun 2019

Apple tops designation ranking as companies eye Vietnam expansion

The Southeast Asian country already had a thriving economy, but it is now directly benefiting from the trade war between the US and China as companies like Apple consider relocating production lines.   Read more

8 Jun 2019

Esports: an untapped market for both brands and law firms

The industry is still in its early days, but it is growing by leaps and bounds. Brands such as Coca-Cola and Champion have already jumped into the ring to capitalise on this marketing opportunity, but teams need help getting their portfolios up to scratch to better grow their businesses. Read more

31 May 2019

Natura attempts to further consolidate Brazilian cosmetic market with a bid for Avon

In this week’s exclusive data analysis, we explore how Natura’s keen understanding of its consumer base, combined with previous acquisitions, has it poised to take on international expansion. Read more

17 May 2019

P&G’s new start-up mindset will reinforce its position in the market  

Direct-to-consumer brands have proved to be a problem for the American consumer goods behemoth Procter & Gamble, but a new customer-centric strategy combined with data resources could help the company regain lost ground. Read more

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14 Mar 2019

Online brand protection strategies for the Russian market

New challenges in a digital world dictate the necessity of adapting brand protection strategies. In the past, it was enough to deal with infringements on a case-by-case basis. However, today it is impossible to handle thousands of online infringements manually and more efficient tools (online brand protection solutions) are required. Read more

14 Mar 2019

India’s upcoming data protection regime

India is on the cusp of enacting its first comprehensive legislation on data protection, a natural fallout of the nine-judge constitution bench of the Supreme Court recognising the right to privacy as a fundamental right in the historic judgment Justice KS Puttaswamy v Union of India (24 August 2017). Read more

14 Mar 2019

Online brand enforcement in Italy: urgent remedies, ISP liability and arbitration

Online trademark infringement disputes in Italy are handled by the specialised judges of the IP courts, which are based in all Italian regions with the exception of Valle d’Aosta. The specialised IP courts are highly efficient, particularly in Milan and Turin, and generally allow trademark owners to obtain sound protection in a matter of a few weeks. Read more

14 Mar 2019

China’s new E-commerce Law

China’s new E-commerce Law (which entered into effect on 1 January 2019) regulates a wide array of matters, including antitrust, data protection, consumer protection, payment and delivery services, among others. However, the law’s provisions on IP protection seem to have attracted the most attention – both positive and negative. Read more

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