Brand management

Private investigators safeguarding brands; diversity and inclusion improving in-house but lagging in Asia; US litigation levels slump; WTR summer issue unveiled; and much more

Everything we covered on WTR over the past seven days – and all you need to know from the world of trademarks to set yourself up for the start of another busy week.

Private investigators safeguarding brands; diversity and inclusion improving in-house but lagging in Asia; US litigation levels slump; <em>WTR </em>summer issue unveiled; and much more
How Tesla builds its brand on the allure of Elon Musk
10 Jul 2020

How Tesla builds its brand on the allure of Elon Musk

The electric vehicle manufacturer’s market value keeps climbing higher and higher – and so does its brand value. Why? Because investors and consumers alike are drawn in by the company’s quasi influencer CEO

Amazon to list seller names and addresses; Google launches trademark initiative; UK Intellectual Property Office Brexit preparations – news digest
10 Jul 2020

Amazon to list seller names and addresses; Google launches trademark initiative; UK Intellectual Property Office Brexit preparations – news digest

In our latest round-up, we look at Kazakhstan turning to technology to combat counterfeits, Rangers football club refreshing its brand, a Lady A lawsuit, and much more.


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9 Jul 2020

A tale of conflicting data sets: filing and litigation statistics paint a contrasting picture of the US trademark landscape

The latest data reveals that the US litigation filings slump continued through the second quarter. While litigation levels are set for a multi-year low, in contrast, filing levels have increased. Read more

9 Jul 2020

Seizing opportunity in times of crisis: an ECTA update

In this exclusive guest piece, Carina Gommers, second vice president of the European Communities Trademark Association, reflects on the organisation’s work, how it has responded to current global conditions and the challenges and opportunities ahead. Read more

8 Jul 2020

Designating DPRK: the major brands seeking trademark protection in North Korea

A WTR investigation finds technology giants Apple and Huawei have secured the most trademark registrations in the Democratic People's Republic of Korea (DPRK) since 2018. Read more

8 Jul 2020

Diversity and inclusion: what success looks like in the trademark environment

Trademark experts offer critical insight into the creation, maintenance and monitoring of meaningful diversity and inclusion programmes. Read more


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8 Jul 2020

Diversity and inclusion: in-house perspectives and challenges

In-house counsel from a range of industries and jurisdictions provide their insight into the diversity landscape of the trademark world, reflecting on their personal experiences and offering further steps towards a truly inclusive working environment. Read more

8 Jul 2020

EUIPO top filers, China litigation data, diversity in trademarks, and much more: WTR’s summer edition now available

The summer issue of WTR is now available to subscribers; and includes an exploration of how private investigators are being employed by rights holders, analysis on the IP effects of the covid-19 pandemic, and much more. Read more

7 Jul 2020

Singapore implements plain packaging; Nike most visible brand; Zoom feeling the heat – news digest

In our latest round-up, we look at Authentic Brands Group picking up another bankrupt apparel brand, Aurify Brands purchasing Le Pain Quotidien, the Philippines IP Office seeking more social media powers, and much more. Read more

6 Jul 2020

Keep calm and carry your brand through the covid-19 crisis

Claire Jones, senior trademark attorney at HGF, provides insight into how trademark teams should focus their activities at a time when brand protection is more important than ever. Read more


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8 Jul 2020

The top filers and agility in action: inside EUIPO operations

World Trademark Review’s annual EUIPO focus assesses current office processes, reveals the most proactive filers and explores how the agency has responded to the impact of covid-19 on its employees, users and offerings. Read more

8 Jul 2020

Key requirements for trademark licensing in Latin America and the Caribbean

When creating a regional licensing programme, understanding the nuances of the rules and regulations at jurisdictional level is key to success. Read more

8 Jul 2020

Up against the ropes: why Indian brands need to start fighting back against counterfeiters

Tired of the country’s reputation as having a lax attitude to counterfeiting, Indian authorities are making a renewed effort to hold the right people accountable for infringement – including non-plussed brand owners. Read more

8 Jul 2020

Trademark litigation forum shopping in China – what the data tells us

Venue selection is one of the most important considerations when litigating in China. Analysis of more than 11,000 court judgments issued in 2019 provides critical insight, which in turn allows for more nuanced strategic decisions. Read more


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3 Jul 2020

Trademark strategy is an early focus of the world’s top disruptors

Analysis of this year’s disruptor list reveals that these start-ups defy the typical IP filing process. Read more

26 Jun 2020

Kraft Heinz finally sees a positive quarter, but innovation and licensing key to maintaining momentum

The company has struggled as consumers increasingly opt for healthier products. Now it is seeking new ways to monetise its iconic brands while simultaneously implementing a transformation strategy. Read more

12 Jun 2020

Ben & Jerry’s walks the walk – and that’s why people love it

This iconic ice cream brand’s response to the Black Lives Matter movement has been applauded for its authenticity and transparency. The company is well-versed in social activism, which has been the backbone of the business since day one. While brand building is not the purpose of its pursuit of a better society, it is a welcome side benefit. Read more

29 May 2020

Stuck in lockdown – it might be time to swipe right? Dating app filing patterns analysed

How popular dating apps have been able to capitalise on lockdowns, strengthening consumer connections and taking the opportunity to reinvent the online dating landscape Read more


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6 Jul 2020

High Court cans counterfeit beer importer’s weak defence

Malaysian court’s recent ruling in favour of a brewer follows established case law on registration but notes sound public health reasons for cracking down on fake alcoholic beverages. Read more

23 Apr 2020

Protecting electronics and consumables across the globe

As new technology constantly changes how counterfeiters interact with consumers the global nature of the crime has made it especially challenging for brand owners to track distribution channels. Read more

23 Apr 2020

Brand protection in the digital world

An effective online brand protection strategy allows you to recapture revenue, enjoy direct cost savings and safeguard your marketing campaign spend. Read more

23 Apr 2020

Fighting the supply of and demand for counterfeit goods

As with legitimate goods, there are two drivers behind the production and sale of counterfeits: supply and demand. The battle against counterfeiting requires all stakeholders to address the issue on both fronts. Read more

Find an expert

Dan Plane
Wanchai, Hong Kong