Brand management

Provenance and heritage in the European Union: why we should preserve products of origin (guest op-ed)

Sebastiano Costalonga, municipal councillor for commerce and manufacturing and industrial activities of the city of Venice, calls on the European Union to ensure that its craft heritage is protected.

Provenance and heritage in the European Union: why we should preserve products of origin (guest op-ed)
Online marketplaces in Thailand that should be on counterfeit enforcement radars
27 Sep 2021

Online marketplaces in Thailand that should be on counterfeit enforcement radars

In the next instalment in our regular series identifying the digital marketplaces that brand owners should monitor as part of their global anti-counterfeiting efforts, we head to Thailand.

WIPO global innovation reactions; Dogecoin lessons; CIPO exclusive; and much more
26 Sep 2021

WIPO global innovation reactions; Dogecoin lessons; CIPO exclusive; and much more

Everything we covered on WTR over the past seven days – and all you need to know from the world of trademarks to set yourself up for the start of another busy week.

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24 Sep 2021

JD.com leverages relationship with LVMH to boost its own reputation

All the brand’s touchpoints are covered, giving the e-commerce giant a leg up in a competitive market. Read more

24 Sep 2021

Amazon bans hundreds of Chinese brands; record-breaking year at UKIPO; Netflix acquires Roald Dahl rights – news digest

In our latest round-up, we look at Japanese companies urged to prepare for litigation in China, the UKIPO rejecting attempts to register footballer names, and much more. Read more

23 Sep 2021

Victoria’s Secret on the up, while General Motors grapples with recall challenge in latest WTR Brand Elite analysis

The WTR Brand Elite project tracks how a defined set of brand-focused companies with industry-leading trademark teams perform against stock market indices. Read more

23 Sep 2021

Live updates: IP offices implement measures in wake of coronavirus crisis

As the novel coronavirus epidemic continues to spread across the globe, WTR provides an updated look at measures that national IP offices have launched in response. Read more

News

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21 Sep 2021

Volkswagen drops ‘.brand’ new gTLD; Ice Cube likeness claim fails again; Watercress added to UK GI list – news digest

In our latest round-up, we look at how verification sticker labels are reducing counterfeit seed cases in Kenya, Nodwin Gaming acquiring an IP portfolio, and much more. Read more

19 Sep 2021

Microsoft named most intangible company; Emma Raducanu brand issues revealed; USPTO fraudster sentenced; and much more

Everything we covered on WTR over the past seven days – and all you need to know from the world of trademarks to set yourself up for the start of another busy week. Read more

17 Sep 2021

Emma Raducanu trademark misreporting; new INTA resolution; Oreo and Pokémon team up – news digest

In our latest round-up, we look at US Customs unveiling a dedicated centralised inspection facility in Los Angeles, the Kroger Co joining Buy Safe America, and much more. Read more

14 Sep 2021

USPTO trademarks on sale as NFTs; thousands of duplicate filings in China; Australia joins DesignView – news digest

In our latest round-up, we look at Nordstrom trimming its private portfolio to strengthen brands, Firefly becoming the North America licensing agency for Pan Am, and much more. Read more

Analysis

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20 Sep 2021

Online marketplaces in Indonesia that should be on counterfeit enforcement radars

In the next instalment in our regular series identifying the digital marketplaces that brand owners should monitor as part of their global anti-counterfeiting efforts, we head to Indonesia. Read more

20 Sep 2021

Brand activity propels Korea up innovation rankings as China edges nearer to top 10

WIPO has published its 2021 Global Innovation Index, with brand-related activity propelling Korea into the top five of its innovation rankings for the first time. Read more

18 Sep 2021

Ray-Ban Stories is one to watch

Facebook and Essilor Luxottica’s cutting-edge smart glasses are a bold new move in wearable tech – and one that trademark owners should keep an eye on. Read more

16 Sep 2021

Microsoft wrestles world’s most intangible company crown from Apple

Microsoft has been named the world’s most intangible company, with its intangible asset value approaching $2 trillion. Read more

Research

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10 Sep 2021

Marvel always possessed the ‘House of Ideas’, but it had to learn how to unleash its IP

A major strategy shift in the early 2000s resulted in increased licensing engagement, and the company has continued to be proactive in brand monetisation since, to great success. Read more

3 Sep 2021

adidas moves on from Reebok to focus on core brand

The German sportswear company spent years trying to bolster the Reebok brand, but now it will focus exclusively on key franchises under its main money maker. Read more

13 Aug 2021

Find out what’s inside the portfolio of the world’s second largest licensor

Meredith Corp has an extensive brand licensing practice, owning the rights to major names like PEOPLE, Better Homes & Gardens, and Martha Stewart Living Read more

23 Jul 2021

Starbucks’ brand manual is something smaller companies should aspire to

The coffee chain sets a strong example for the benefits of having clear branding guidelines. Read more

Insight

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24 Jun 2021

How to work with Customs – six key tips for brand owners

IP practitioners in Europe, Central America and the United States discuss how brand owners can work with Customs to clamp down on counterfeiting in their region. Read more

22 Jun 2021

“Success is not always measured in numbers”: how 3M and Facebook assess brand protection pay-off

3M’s Colette Durst and Facebook’s Mike Yaghmai present three simple metrics to measure brand protection success at two of the biggest companies in the world. Read more

18 Jun 2021

"There's so much more that we can do to help brands": Corsearch and Incopro CEOs on what acquisition means for future offerings

Online brand protection provider Incopro has become the latest in a series of acquisitions by Corsearch. We sat down with CEOs Tobi Hartmann and Simon Baggs to learn more about the deal, including what it means for customers, future tech offerings and brand advocacy work. Read more

14 Jun 2021

How a hands-on approach helps FSC IP counsel push sustainable brand message

In an exclusive interview, Ugreson Maistry, trademark and IP counsel at the Forest Stewardship Council, reveals why teaming up with industry players not only benefits the environment, but also helps raise the profile of sustainability groups. Read more