Brand management

South Korea reports record trademark applications; Selfridges for sale; Right Guard under new ownership – news digest

In our latest round-up, we look at OpSec Security introducing a new integrated authentication label, the Portuguese IP office launching an anti-counterfeiting site for kids, and much more.

South Korea reports record trademark applications; Selfridges for sale; Right Guard under new ownership – news digest
How a hands-on approach helps FSC IP counsel push sustainable brand message
14 Jun 2021

How a hands-on approach helps FSC IP counsel push sustainable brand message

In an exclusive interview, Ugreson Maistry, trademark and IP counsel at the Forest Stewardship Council, reveals why teaming up with industry players not only benefits the environment, but also helps raise the profile of sustainability groups.

Counterfeit hotspots in South Africa that brand owners must be aware of
14 Jun 2021

Counterfeit hotspots in South Africa that brand owners must be aware of

In the latest instalment in our regular series on marketplaces around the globe that are reportedly notorious for being counterfeit havens, we head to South Africa.

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13 Jun 2021

Corsearch acquires Incopro; mascots and cancel culture; Corona crowned top beer brand; and much more

Everything we covered on WTR over the past seven days – and all you need to know from the world of trademarks to set yourself up for the start of another busy week. Read more

12 Jun 2021

Why the UK could be flooded with cheap imported branded products if post-Brexit exhaustion of rights regime is changed

In this week’s opinion piece, Lee Curtis and Rebecca Field from HGF explain why it is crucially important for brand owners to have their say as part of the UK government's post-Brexit exhaustion of IP rights consultation. Read more

11 Jun 2021

Crocs calls out Skechers; LegalZoom gears up for initial public offering; SurveyMonkey rebrands as Momentive – news digest

In our latest round-up, we look at INTA updating its anti-counterfeiting best practices, the American Apparel & Footwear Association joining a campaign against illegal trade, Amazon and HanesBrands teaming up, and much more. Read more

10 Jun 2021

Character brands, mascots and cancel culture: a step-by-step guide to creating, policing, licensing and retirement

The Long Read: Over the past 18 months a number of brands have retired controversial mascots and characters. BakerHostetler’s Robert (“Red”) BG Horowitz runs through the key considerations brand owners should bear in mind if mascots are to stay current, as well as best practice for how to shelve them while retaining control. Read more

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10 Jun 2021

Live updates: IP offices implement measures in wake of coronavirus crisis

As the novel coronavirus epidemic continues to spread across the globe, WTR provides an updated look at measures that national IP offices have launched in response. Read more

8 Jun 2021

INTA seeks brand stories; IACC and National IPR Center partnership; new GIs in Pakistan – news digest

In our latest round-up, we look at China’s 2021 International Trademark Brand Festival being announced, the top Indian brands showing record brand value growth, Bed Bath & Beyond launching more private brands, and much more. Read more

6 Jun 2021

INFORM Consumers lobbying; US litigation slump; cybersquatting tactics; and much more

Everything we covered on WTR over the past seven days – and all you need to know from the world of trademarks to set yourself up for the start of another busy week. Read more

4 Jun 2021

Tesla overtakes Apple in trademark furore; Madrid Protocol passed in Jamaica; GOOD YEAR well known in India – news digest

In our latest round-up, we look at the explosive increase in trademark applications in Chile, the appointment of a new president at the Licensing Executives Society International, and much more. Read more

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9 Jun 2021

Communication, CSR and canny digital presence help Corona retain title of ‘most valuable beer brand’

The newly published Brand Finance Alcoholic Drinks 2021 report reveals that the total value of the world’s top 50 most valuable beer brands has declined by 16%, from $94.9 billion to $80.2 billion, over the past year. Read more

7 Jun 2021

Combat, compete or cooperate? New Zealand kiwifruit co-operative looks to brand deal to tackle unauthorised plantings

New Zealand kiwifruit co-operative Zespri is asking growers to explore a deal to address unauthorised plantings in China. Read more

4 Jun 2021

Recent media tie-ups reveal value of IP in the streaming wars

Amazon will take on MGM’s portfolio, while WarnerMedia will be combined with Discovery. Both stand to gain the rights to famous content and brands. Read more

3 Jun 2021

Top tips for enforcement success as big changes to China’s copyright regime come into force

The Long Read: Beijing Kangrui Law Firm’s Echo Xu takes a deep dive into the amended Copyright Law – which came into force earlier this week – and sets out key recommendations for rights holders doing business in China. Read more

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28 May 2021

Target goes all in on private labels and reaps the rewards

The US retailer’s in-house brands are major money makers, which means trademark protection is the number one priority. Read more

30 Apr 2021

Cannabis retailers have their work cut out for them in terms of trademark and brand strategy

Legal uncertainty is keeping brand owners on their toes, requiring businesses to be flexible and forward-thinking with their approach to IP. Read more

23 Apr 2021

Famous authors and popular titles remain the key to boosting the brand value of top publishers

The Big Five institutes need to continue acquiring – and recruiting – top writers to keep their brands intact, but it’s becoming more difficult in an industry overhauled by tech. Read more

9 Apr 2021

Luxury doyen Hermès is thriving, thanks to unwavering dedication to its traditional brand values

The French boutique is taking market changes in its stride and its popularity is growing as a result. Read more

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26 May 2021

How Christian Louboutin is breaking IP boundaries: exclusive interview with group general counsel

Christian Louboutin group general counsel Xavier Ragot reveals how the legal department at one of the world’s most famous luxury brands has spent the past decade improving education and awareness in the IP space to fight counterfeiting and protect its iconic red sole mark. Read more

11 May 2021

A practical guide to anti-counterfeiting resources in the United States

Knock-off and counterfeit goods have long plagued legitimate business – a problem that continues today. A report from the Department of Homeland Security in January 2020, indicated a 154% increase in counterfeit trade internationally, a jump from approximately $200 billion in 2005 to $509 billion in 2016. Read more

11 May 2021

Internet threats go viral – companies must react to keep brands secure

The events of the global coronavirus pandemic have forced significant changes in the way that we live our lives, how we work, socialise, shop, bank and consume media. Read more

12 Dec 2020

My name, my face, your trademark? Protecting publicity and image rights in China

A series of high-profile cases has seen publicity and image rights in the spotlight in recent years. Although the laws protecting these rights can be broad, a well-thought-out strategy with evidence of reputation will see celebrities triumph over bad-faith filers. Read more

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Howard Kroll
Partner
Los Angeles CA, United States
Tucker Ellis LLP