Brand management

Many trademark offices are still trying to grasp service brands: exclusive interview with American Airlines’ Donald Broadfield

Donald Broadfield, chief IP and data counsel at American Airlines, explains how he seeks to overcome the challenges of protecting the company’s service brands, and emphasises the importance of crafting contracts that prevent IP disputes with commercial partners.

Many trademark offices are still trying to grasp service brands: exclusive interview with American Airlines’ Donald Broadfield
24 Apr 2019

“Pioneering at a global level” – China approves amendments to tackle bad-faith filings

China’s legislature has approved amendments to the country’s trademark law, which includes a raft of changes, including empowering administrative authorities to reject malicious applications and impose fines against bad-faith filers and their agents.

24 Apr 2019

How to effectively measure return on investment in online brand protection – upcoming webinar

On Thursday 2 May, WTR will be hosting a free-to-access webinar focused on measuring the return on investment of online brand protection. Crucially, the exploration will highlight why traditional approaches may not resonate with the C-suite.

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23 Apr 2019

Turkey trademark uplift, INPI announces Africa IP adviser, and China counterfeit crackdown: news digest

In our latest edition, we look at INTA and the National Trade Foundation for Education partnering up to spread the anti-counterfeiting message, a study highlights how brands need to showcase their authenticity, and much more. Read more

20 Apr 2019

Luxury companies are edging into the travel industry, but a high-end reputation is not everything

LVMH’s purchase of Belmond reflects an ongoing trend in the luxury market towards the travel industry. However, brands must be wise in this transition as there are endless opportunities for reputational damage. Read more

19 Apr 2019

Trump riffs on Game of Thrones (again), INTA gives back, and rise of heritage brands: news digest

In our latest round-up, we look at how a slew of fake Amazon reviews are boosting brands, the Martha Stewart brand selling, KIPO assisting in IP crime enforcement, EU judges getting darknet training, and much more. Read more

19 Apr 2019

‘.inc’ TLD prepares for general availability with high price point, as details emerge of brand registrations

The ‘.inc’ new gTLD is currently in sunrise with a $2,499 annual retail price, a price point that may deter cybersquatters, but a number of large brands – including Apple, BMW, Google and Marriott – have moved to protect brand-related terms. Read more

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18 Apr 2019

Latest free-to-view intelligence on protecting brands in the online environment now available

WTR has published the sixth edition of Online Brand Enforcement: Protecting Your Trademarks in the Electronic Environment. Available now, the free-to-view publication offers the latest guidance on brand management best practice. Read more

16 Apr 2019

Trump rebrand advice, INTA to offer free trademark legal services, and P&G sells two brands: news digest

In our latest round-up, we look at the USPTO unveiling details of its World IP Day event, the IP Office of the Philippines seeking to amend the country’s IP code, a ranking of most relevant brands, and much more. Read more

12 Apr 2019

Fake Tequila auction, ICANN to decide fate of ‘.amazon’, and EUIPO releases short movie: news digest

In our latest edition, we look at a Wine Label IP Directory being launched, AB InBev being sued by a clothing brand for trademark infringement, The PCT Network going global, and much more. Read more

9 Apr 2019

IPONZ fee changes, Estonia new online trademark system, and Game of Thrones at INTA Annual Meeting: news digest

In our latest round-up, we look at Stella McCartney prevailing in a trademark dispute, Lego being named the United Kingdom’s favourite brand, the Mexican Industrial Property Office announcing a new electronic notification service, and much more. Read more

Analysis

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18 Apr 2019

Notre Dame misinformation highlights brand protection challenge for media organisations

There have been numerous reports of fake media accounts spreading conspiracy theories around the Notre Dame Cathedral fire. Such activity around major events is a reminder of the significant challenge that IP practitioners face.  Read more

17 Apr 2019

Speediest trademark examination in the world? Italy fast-track system sees publication in just two days

The Italian Trademark and Patent Office recently introduced a fast-track system for the examination of Italian trademark applications, with one expert claiming it could be the quickest trademark examination process in the world.  Read more

16 Apr 2019

US trademark litigation levels predicted to be stable through 2019

Data reveals that 863 trademark litigation actions were filed in the United States in the first quarter of 2019, up significantly year on year. However, that upward trajectory is not expected to continue. Read more

15 Apr 2019

“You need to be willing to stay the course”: brand management insights from Coty Inc’s Joseph Conklin

In an exclusive interview with WTR, Joseph Conklin, senior vice president and global deputy general counsel for beauty company Coty Inc, has revealed how he approaches brand rights enforcement and ensures cross-company collaboration. Read more

Research

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11 Apr 2019

Video game industry may face digital overhaul, but Nintendo can always call upon Mario

Big Tech has dipped its toes into the industry, posing a risk to traditional manufacturers. We take a deep dive into one of the market’s biggest players, Nintendo, to understand how its brands have helped the company sustain its success. Read more

5 Apr 2019

How South Africa’s predicted economic upswing will create opportunities for brands and their advisors

The country is seeing increased interest from international entities - particularly from the US; this will likely grow in scale as not only the South African economy develops, but as other emerging markets on the African continent grow.  Read more

29 Mar 2019

Data analysis reveals that top 50 US applicants have significantly decreased filings over past decade

While the volume of applications filed at the USPTO has steadily increased in recent years, the top 50 US applicants are filing fewer trademark applications each year, with a significant decrease visible over a 10-year period. So what is going on? Read more

21 Mar 2019

From K-pop to Presley: inside the trademark portfolios of the music industry’s biggest names

When it comes to trademarks, some musicians are clearly a step ahead. For others, the need to consider protection provides a potential new client base for practitioners. We delve into the portfolios and filing trends of both global and local recording artists. Read more

Insight

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14 Mar 2019

Online brand protection strategies for the Russian market

New challenges in a digital world dictate the necessity of adapting brand protection strategies. In the past, it was enough to deal with infringements on a case-by-case basis. However, today it is impossible to handle thousands of online infringements manually and more efficient tools (online brand protection solutions) are required. Read more

14 Mar 2019

India’s upcoming data protection regime

India is on the cusp of enacting its first comprehensive legislation on data protection, a natural fallout of the nine-judge constitution bench of the Supreme Court recognising the right to privacy as a fundamental right in the historic judgment Justice KS Puttaswamy v Union of India (24 August 2017). Read more

14 Mar 2019

Online brand enforcement in Italy: urgent remedies, ISP liability and arbitration

Online trademark infringement disputes in Italy are handled by the specialised judges of the IP courts, which are based in all Italian regions with the exception of Valle d’Aosta. The specialised IP courts are highly efficient, particularly in Milan and Turin, and generally allow trademark owners to obtain sound protection in a matter of a few weeks. Read more

14 Mar 2019

China’s new E-commerce Law

China’s new E-commerce Law (which entered into effect on 1 January 2019) regulates a wide array of matters, including antitrust, data protection, consumer protection, payment and delivery services, among others. However, the law’s provisions on IP protection seem to have attracted the most attention – both positive and negative. Read more

Find an expert

Lone Prehn
Senior Partner
Copenhagen, Denmark
Zacco