Brand management

Fleet Feet’s court victory against Nike highlights challenges in using and protecting slogan marks

A ruling centred on Nike’s use of the ‘Sport Changes Everything’ slogan highlights the conundrum over when and where to seek registered protection for slogans, and the different approaches adopted by IP offices to ad campaign slogans.

Fleet Feet’s court victory against Nike highlights challenges in using and protecting slogan marks
6 Dec 2019

Turkey implements plain packaging, Trump trademark spike, and INTA awareness call: news digest

In our latest edition, we look at the resolution of a trademark dispute between the Ramone family, brand loyalty rising, a vegan butcher taking on Nestlé at the USPTO, and much more.

6 Dec 2019

Final few days to nominate the industry’s leading lights for recognition in the WTR 300

The nominations window for the WTR Industry Awards 2020 and next edition of WTR 300 closes on Monday, so don't miss out on having your say.

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6 Dec 2019

Brand-backed legislation seeks to add new anti-counterfeiting weapon to US Customs and Border Protection’s armoury 

Bipartisan legislation to authorise US Customs and Border Protection to seize imported merchandise that infringes a design patent has been introduced by four US senators. Read more

6 Dec 2019

Providence Island black crab protected as denomination of origin

The black crab of the Island of Providence has been granted protection as a denomination of origin by a decision of the Superintendence of Industry and Commerce. It is the first time that a product of the Colombian archipelago of San Andrés, Providence and Santa Catalina has received such protection.  Read more

5 Dec 2019

Five counterfeit hotspots in Russia that brand owners must be aware of 

In the latest edition of our series on markets around the world that are reportedly notorious for the sale of counterfeit goods, we head to Russia. Read more

5 Dec 2019

A glimpse into the future: the brand protection trends set to shape 2020

Next week, WTR will be hosting a free-to-access webinar, which will explore the trends that are expected to affect the e-commerce and IP landscape in 2020 and identify the key emerging online platforms that are set to disrupt the brand protection space. Read more

News

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3 Dec 2019

A bold new era for TMview; improving the world’s largest free trademark search engine

In an exclusive guest post, the team behind the EUIPO’s flagship platform share tips on making the most of TMview’s new features – and call for practitioners to give their feedback to ensure that it meets the needs of the trademark community. Read more

3 Dec 2019

WeChat is the world’s fastest growing brand, origin of the Tesla trademark, and cops swoop on fakes: news digest

In our latest round-up, we look at Honeywell launching an anti-counterfeiting app, guidance for small and medium-sized entities on fighting parasitic brands, the EUIPO releasing new image recognition technology, and much more. Read more

2 Dec 2019

Just one week left to nominate the industry’s leading lights for recognition in the WTR 300

The nominations window for the WTR Industry Awards 2020 and next edition of WTR 300: The World’s Leading Corporate Trademark Professionals closes next week. Nominate now to ensure that the work undertaken by in-house professionals across the globe receives the recognition it deserves. Read more

1 Dec 2019

Intel’s diversity move; Instagram urged to verify advertisers; counterfeit hotspots; Expedia exclusive; plus much more

Everything we covered on WTR over the past seven days – and all you need to know from the world of trademarks to set yourself up for the start of another busy week. Read more

Analysis

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2 Dec 2019

Clarivate Analytics acquires Darts-ip in data-driven deal

Clarivate Analytics has acquired IP case law and analytics provider Darts-ip for an undisclosed sum, bringing case law data and analytics into the former’s suite of products. Read more

29 Nov 2019

Surviving a scandal: brand management and the Royal Family

The Monarchy proves that a clear strategy can build an everlasting brand, but it is always at risk of suffering reputational damage. Read more

29 Nov 2019

Ten counterfeit hotspots in Morocco that brand owners must be aware of

In the latest edition of our regular series on marketplaces across the world that reportedly engage in the trade of counterfeit goods, we head to the North African nation of Morocco. Read more

26 Nov 2019

Five counterfeit hotspots in the Czech Republic that brand owners must be aware of

In another edition of our regular series on marketplaces across the world that reportedly engage in the trade of counterfeits, we head to the Central European nation of the Czech Republic. Read more

Research

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22 Nov 2019

Insurance brands are failing to connect with consumers – and this is a problem

The industry is slowly changing, and those that are adaptable and invest in strengthening their product and brand could see a massive pay-out. Read more

15 Nov 2019

Tiffany’s signature blue is priceless – and LVMH knows it

While the French powerhouse has yet to up its offer, it has come too far to back down. The American jeweller is a highly attractive target for anyone with a stake in the luxury market. Read more

8 Nov 2019

Google’s tie-up with Fitbit, if successful, would open more doors than one

The tech giant has big plans within the wearable technologies sector, as it seeks to take a bite of Apple. Read more

1 Nov 2019

Brands could be the centre of renewed focus during Israel’s scale-up phase

The start-up nation’s register is dominated by foreign applicants but, as the government throws its weight behind maturing businesses, strong branding will help domestic companies to become a feature of the economy. Read more

Insight

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30 Sep 2019

ECJ case law displays nuanced understanding of comparative advertising

A case from the European Court of Justice offers invaluable guidance for what is acceptable in comparative advertising, especially when it comes to comparing the prices of goods sold in different types and sizes of outlet. Read more

30 Sep 2019

China's Anti-unfair Competition Law: cracking down on malicious infringement in advertising

Recent amendments to China’s Anti-unfair Competition Law have seen legal compensation rise from Rmb3 million to Rmb5 million, which goes some way to addressing the significant cost of stopping infringement. Read more

30 Sep 2019

Building an effective enforcement strategy to fight unfair competition in advertising

In the fight against unfair marketing practices, businesses operating in Russia would be well advised to understand the correlation between unfair advertising and unfair competition and to take account of the relevant legal provisions so as to build up an effective enforcement strategy. Read more

30 Sep 2019

Unfair competition in Mexico: how to play by the rules in advertising’s commercial battles

Competitive advertising strategies should prompt healthy commercial battles and bring out the best in advertising, yet some still use advertising to confuse and mislead customers. Mexico’s unfair competition legislation defends the rights of victims to dubious advertising practices. Read more

Find an expert

Jorge Cruz
Founding Partner
Lisbon, Portugal
J Pereira da Cruz SA