Brand management

“A never-ending war”: top influencer on what brands should know about fakes in China

In an exclusive interview, the video creator behind the YouTube channel ‘C3 TheCollywoodLife’ explains why he started filming counterfeit goods in Chinese shopping centres.

“A never-ending war”: top influencer on what brands should know about fakes in China
18 Jan 2019

Vietnam to bolster GIs, US shutdown threatens IP, and Ethiopia launches online filing system: news digest

In our latest round-up, we look at a Japanese delegation visiting the French IPO, the Austrian Patent Office introducing animated marks, Rihanna taking her father to court, and much more.

17 Jan 2019

Four key relationships at the heart of Teva’s pharmaceutical trademark management – exclusive interview

Laurence Rickles, chief trademark counsel at Teva, provides tips for successful pharmaceuticals brand rights management, and the four relationships that success depends on.

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17 Jan 2019

World-class speaking line-up revealed for upcoming WTR conferences in Chicago

WTR is pleased to announce the first set of speakers for the upcoming Brand Protection Online and Managing Trademark Assets US events, which take place on consecutive days in March.  Read more

17 Jan 2019

What the future holds in store for brand professionals: exclusive insights from the 2019 INTA president

David Lossignol, the new president of INTA, outlines the association’s priorities for the coming year and calls on the trademark community to facilitate positive change in the brand ecosystem. Read more

15 Jan 2019

Supermac’s trademark victory over McDonald’s is a “warning” to major brands

In a landmark judgment, Irish fast food chain Supermac’s has prevailed in a dispute with McDonald’s over the use of the BIG MAC trademark. Read more

15 Jan 2019

Jurisdiction in domain name disputes: cutting through the fog

Legal practitioners, registrants and brand owners are often forced to navigate the online landscape in low visibility. Once you acknowledge the foggy conditions, you can adjust your approach to avoid any wrong turns.  Read more

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14 Jan 2019

Clarivate Analytics announces $4.2bn merger deal; reveals plans for public listing  

Public investment vehicle Churchill Capital Corp and Clarivate Analytics have announced an agreement to merge, with the combined company – Clarivate – to become publicly listed on the New York Stock Exchange. Read more

14 Jan 2019

Amazon and Toyota CEOs top male-dominated brand ambassador ranking

New study ranks corporate CEOs as brand ambassadors, with Amazon’s Jeff Bezos topping the list. The research highlights the gender disparity that exists at the higher echelons of company management. Read more

11 Jan 2019

MysteryBrand denies selling fakes, T-ara dispute concludes, and Slovakia IPO ditches fax: news digest

In our latest news digest, we look at the USPTO hiring a deputy general counsel, how domain name management is “just as important” as brand protection, the Paraguay IPO pledging more counterfeit enforcement in 2019, and much more. Read more

8 Jan 2019

Sweden allows hologram marks, plain packaging design gets thumbs up, and Dyson fakes seized: news digest

In our latest news digest, we look at the US Supreme Court confirming that it will rule on scandalous trademarks, a retailer called Pooey Puitton going up against Louis Vuitton, IP Australia joining TMclass, and much more. Read more

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14 Jan 2019

Gateway to fakes? Reps4You marketplace revealed as new threat to fashion brands

A major new online marketplace selling counterfeit goods launched last week, with some claiming the Reps4You platform could be a “good gateway” for users to buy fake goods for the first time. Read more

11 Jan 2019

Johnson & Johnson data focus: inside the world’s biggest trademark portfolio

In the first of a new series, we shed light on how this pharmaceutical giant's trademark holdings have contributed to its business strategy. Read more

10 Jan 2019

Study finds registered trademark protection has “substantial effect on export prices”

New research highlights the tangible effect that registered trademark protection has on prices – and discovers that such protection can “significantly and considerably increase the levels and growth rate of export prices”. Read more

9 Jan 2019

Why the resiliency of tobacco brands could encourage the spread of plain packaging

In our latest opinion column, we observe that plain packaging is not a death knell for tobacco companies – a fact that could embolden legislators to extend plain packaging to other industries. Read more

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11 Nov 2018

Cannabis trademarks rocket, but how long will Canada lead the way? – exclusive data analysis

An analysis of Canadian trademark filings illustrates a sharp rise of applications in the cannabis sector; could that spike be replicated in the US in the future? Read more

10 Aug 2018

Food delivery marks on the rise, as Starbucks leads the way in restaurant brand filings: exclusive data analysis

In this week’s industry data report we look at the food service industry. We reveal that Starbucks has the most robust trademark portfolio in the industry, the rise in 'food delivery' applications, and more. Read more

4 Aug 2018

Spanish filers look to the EUIPO over China, as local trademark market shows signs of stagnancy: exclusive data analysis

In our latest country data report, we turn our spotlight to Spain. We reveal that smaller brands may have an especially tough time flourishing there, analyse key filing trends both domestically and abroad, and much more. Read more

27 Jul 2018

Outstanding improvement in aerospace brands despite a fall in application numbers: exclusive data analysis

In our latest data report, we examine the top brands, industry trends, and filing data in the aerospace and defence sector - revealing a marked shift from vehicle-related applications to software and research. Read more

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8 Jan 2019

Protecting and enforcing design rights: United States

The grant of a design patent entitles the owner to exclusive rights to that design, such that the owner may bring suit against an infringer. In order to assess whether a design patent has been infringed, the scope of protection available to the allegedly infringed design must be properly determined. Read more

8 Jan 2019

Protecting and enforcing design rights: United Kingdom

There is a clear legal distinction between the ‘monopoly right’ in a registered design and the ‘right to prevent copying’ of an unregistered design. Read more

8 Jan 2019

Protecting and enforcing design rights: Turkey

Designs are protected by the new Industrial Property Law (6769), which entered into force on 10 January 2017. According to the new law, both registered and unregistered design protection is available for new and distinctive designs. Read more

8 Jan 2019

Protecting and enforcing design rights: Switzerland

Swiss design is characterised by its hybrid status – it is influenced by the German tradition of functionalism and the Italian radical design of the 1960s. Swiss design lies somewhere between ‘form follows function’ and ‘anything goes’ – it is functional yet rich; linear while unexpected; practical and refreshing. Read more

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Claes Agnvall
Senior Partner
Stockholm, Sweden
Zacco