Banking/Finance

How Mastercard is adapting to the digital era and going sonic – exclusive interview

Even widely known and well-established companies must continuously adapt their brand strategies to suit the changing technological and commercial environment. This is a key concern at Mastercard, whose head of intellectual property Colm Dobbyn and senior IP counsel Francesca Silverman spoke to WTR this week.

How Mastercard is adapting to the digital era and going sonic – exclusive interview
15 Mar 2019

What Turkey’s domestic economic difficulties mean for brands and their advisers 

Political and economic circumstances have made it difficult for domestic brands to build value, which could prove to be a setback for future growth. However, this could also create opportunities for law firm practitioners.

26 Feb 2019

Just one week left to have your say on the state of the trademark industry

Trademark practitioners are running out of time to participate in WTR’s annual Global Trademark Benchmarking Survey. Do not miss out on the opportunity to share your successes, challenges and concerns. 

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15 Mar 2019

Chicago Mercantile Exchange v Intercontinental Exchange: exclusively descriptive names are not registrable trademarks

A recent decision of the IP Office of Singapore in invalidity proceedings illustrates that, even if a party is the sole provider of a particular product or service, it does not automatically acquire the right to register the mark covering that product or service. Read more

25 Feb 2019

The digital revolution and the future of India’s financial service brands

India's banks operate in one of the world's most active fintech markets. As fraudsters try to take advantage, financial companies must be ready to stop brand infringement. Read more

25 Feb 2019

Challenge, reform and opportunity for Mexican business – a legal perspective

Mexico’s unique business position makes it an attractive investment location. While this brings challenges, it also signals opportunity with the reform of the Industrial Property Law. Read more

25 Feb 2019

All in the name: 101 ways to avoid having a weak mark

Until recently, Italian banks traditionally had highly descriptive names but fell victim to the inherent weakness of those names as trademarks. Banks are now seeking more distinctive names to improve their image and strengthen their brand. Read more

News

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24 Jul 2018

Plain packaging for bank loans, Honduras to appeal WTO ruling and legality of Burberry burning: news round-up

In our latest round-up, we look at the TTAB siding with Italian fashion brand Gucci in a dispute with a family member of Gucci’s founder, Kazakhstan enacting new IP law amendments, and much more. Read more

29 May 2018

Bitcoin trademark sparks anger, new Corsearch partnership and media decries Ivanka Trump marks: news round-up

In our latest round-up, we look at Hasbro being granted a registered mark for the smell of Play-Doh, a UK company obtaining a mark for BITCOIN, media coverage of trademarks linked to Ivanka Trump, and much more. Read more

18 May 2018

The world’s leading corporate trademark professionals revealed

Released today, Apple, Mars and Procter & Gamble head up the 2018 edition of the WTR 300: The World’s Leading Corporate Trademark Professionals. Now in its second edition, this community-led research project identifies the leading lights of the corporate trademark world. Read more

19 Apr 2018

WTR Industry Awards 2018: the shortlist revealed

The WTR Industry Awards 2018  honour leading trademark teams and individuals across a range of sectors. We reveal the shortlist. Read more

Analysis

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20 Feb 2019

“We all need to embrace change, whether we like it or not”: exclusive interview with INTA CEO

WTR speaks with Etienne Sanz de Acedo about how INTA is evolving, as well as the need for trademark practitioners to embrace the new. Read more

13 Feb 2019

Word mark and sign constituting its acronym judged to be confusingly similar

In a dispute involving the licensing of a famous Italian trademark in the field of strategic business consulting, AMBROSETTI, the Court of Milan has addressed a number of issues relating to distinctiveness. Read more

28 Jan 2019

ILPTO allows only partial registration of CAL AUTO due to confusing similarity with major credit company’s CAL mark

The Israel Patent and Trademark Office has partially upheld an opposition filed by a major credit company, Israel Credit Cards Ltd (abbreviated in Hebrew as ‘CAL’), against an application for the registration of CAL AUTO. Read more

22 Jan 2019

Don’t call me Pal - PayPal wins trademark fight against FinPal

In opposition proceedings before the Australian Trademarks Office, PayPal has successfully prevented the registration of the word mark FINPAL and the logo mark FINPAL by financial service provider FinPal. Read more

Research

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4 Aug 2018

Spanish filers look to the EUIPO over China, as local trademark market shows signs of stagnancy: exclusive data analysis

In our latest country data report, we turn our spotlight to Spain. We reveal that smaller brands may have an especially tough time flourishing there, analyse key filing trends both domestically and abroad, and much more. Read more

13 Jul 2018

Madrid System fails to have an impact for local filers: an analysis of the Indonesian trademark market

In this country data report, we hone in on the fast-growing Indonesian trademark market, revealing that the country’s recent accession to the Madrid Protocol has had little impact on local filers, while US applicants have been making the most of the new filing option. Read more

26 Jan 2018

How bank brands must adapt to a new and evolving playing field: exclusive data analysis

In World Trademark Review’s latest industry report, we delve into the sprawling banking sector. We present key trademark filing statistics, and assess how the leading banking brands have performed in the last year. Read more

1 Dec 2017

Trademark filings in Australia stagnant but enforcement win rates remain surprisingly high: exclusive data analysis

World Trademark Review provides a breakdown of the Australian trademark landscape. Read more

Insight

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28 Feb 2018

Going phishing: countering fraudulent campaigns

Two new policies going into effect soon underline the fact that the phishing attacks and spoofing that lead to data breaches are only increasing in frequency – and there is no slowing down in sight. Read more

1 Jul 2017

Financial & Professional Services Team of the Year: American International Group

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