Banking/Finance

The full version of the 2020 WTR 300 is now available

WTR is pleased to announce the publication of the enhanced version of the 2020 WTR 300: The World’s Leading Corporate Trademark Professionals list, providing insight into the achievements and career paths of these industry leaders.

The full version of the 2020 <em>WTR 300</em> is now available
Revealed: Jonathan Morton, Nyall Engfield and Benjamin Becker are top China representatives at USPTO
31 Jul 2020

Revealed: Jonathan Morton, Nyall Engfield and Benjamin Becker are top China representatives at USPTO

A year on from the USPTO's domicile rule change, new data shows the leading China-based representatives on trademark applications at the agency.

Dyson, Jack Daniels, Walmart and more join expert roster for <em>WTR </em>Connect
27 Jul 2020

Dyson, Jack Daniels, Walmart and more join expert roster for WTR Connect

WTR can now reveal more speakers to our upcoming WTR Connect event, including experts from Amazon, ASOS, Dyson, Gilead, Jack Daniels, SuperDry and Walmart.

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23 Jul 2020

How elite brand-focused companies have performed on the markets since 2018

Analysis of the stock market performance of the WTR Brand Elite – a composite index of some of the world’s top brand-focused companies – since the start of 2018 paints a largely positive picture. Read more

22 Jul 2020

SWISS RE – WE MAKE THE WORLD MORE RESILIENT found to not be misleading

This decision of the Federal Administrative Court will be welcome news for global companies registered in Switzerland which seek to protect signs that incorporate geographical indications and use Switzerland as the starting point of their international filings. Read more

17 Jul 2020

UK is battling Brexit negotiations and the coronavirus, but it is still on track for its biggest trademark year yet

The first week of July was the busiest the UKIPO has ever seen, putting to rest any fears that the coronavirus pandemic would have lasting effects on application levels. Read more

14 Jul 2020

Experts from Amazon, GSK, Hugo Boss, Sony, Target and Disney among first confirmed participants for WTR Connect

WTR can now reveal the first confirmed participants to our upcoming WTR Connect event, including David Gooder, USPTO commissioner of trademarks, and experts from companies including Burberry, Starbucks and Under Armour. Read more

News

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20 May 2020

How do private investigators assist in brand protection cases?

WTR readers have a last chance to share their perspective on how private investigators are assisting their brand protection work, and the challenges currently being faced when working with PIs. Read more

18 May 2020

“Information is our most effective weapon” – insights from the frontline of scambaiting

Talking to WTR, the content creator behind the popular Atomic Shrimp channel reveals the changing nature of scam emails and outlines what major brands can do to more effectively combat this long-time foe. Read more

11 May 2020

How to manage and mitigate brand risks while protecting value during a pandemic

Gabriela Salinas, global managing director of the Brand Finance Institute, takes a deep dive into brand valuation and strength data to provide critical insight into how companies can minimise the impact of covid-19 on their brands. Read more

7 May 2020

Facebook, Amazon and Apple teams top the list as world’s leading corporate trademark professionals revealed

The fourth edition of WTR 300: The World’s Leading Corporate Trademark Professionals identifies the individuals deemed to be the leading lights of the corporate trademark world. Read more

Analysis

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6 Jul 2020

A tech giant with a portfolio to match: exclusive interview with PayPal’s in-house counsel

Cliff Webb and Olga Stansell discuss how they've led PayPal’s lean two-person trademark and brand protection team in one of the world's fastest-moving companies. Read more

3 Jul 2020

Trademark strategy is an early focus of the world’s top disruptors

Analysis of this year’s disruptor list reveals that these start-ups defy the typical IP filing process. Read more

17 Jun 2020

Mysterious Chinese entity sits atop USPTO top filers list, alongside Everglades College, Marvel and Walmart

This data deep dive explores US filing strategies by country, revealing that Chinese applicants increasingly favour direct applications while European-based businesses continue to utilise the WIPO route. Read more

5 Jun 2020

Australia’s economy is being challenged on all sides with impact on trademark activity yet to be seen

The country’s filing data is an early indicator that recovery is under way, but the government must still deal with the long-term impacts of the bush fires as well as the health crisis - all on top of escalating tensions with China and its first recession in nearly 29 years. Read more

Research

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8 May 2020

Trademark applications will drop during the coronavirus crisis, but globalisation offers hope of a speedy recovery

A new report from TrademarkNow explores the impact of two major recessions on USPTO filings, giving insight into what is to come. Hint: it’s not all doom and gloom. Read more

24 Apr 2020

Germany set to bounce back from lockdown measures, but local brands likely to suffer due to international nature

German businesses are globally-minded and utilise the EU and Madrid system to obtain far-reaching trademark coverage. This approach will have unintended consequences, but brands can rely on a stable government to provide support. Read more

6 Apr 2020

China’s rapid expansion: a lasting impact on the trademark landscape

Chinese filing data reveals that while trademark output may be slowing down, local IP owners are just getting started as brand values skyrocket and focus turns to foreign registers. Read more

27 Mar 2020

Twitter: the land of risk and opportunity

The social media giant has found its voice, and is helping others to build and differentiate their own brands Read more

Insight

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16 Jan 2020

Online brand protection takeaways: tales from the trenches

Throughout 2019 WTR hosted a number of events that provided practical, strategic brand protection takeaways. Below are some of the key action points and insights. Read more

25 Feb 2019

The digital revolution and the future of India’s financial service brands

India's banks operate in one of the world's most active fintech markets. As fraudsters try to take advantage, financial companies must be ready to stop brand infringement. Read more

25 Feb 2019

Challenge, reform and opportunity for Mexican business – a legal perspective

Mexico’s unique business position makes it an attractive investment location. While this brings challenges, it also signals opportunity with the reform of the Industrial Property Law. Read more

25 Feb 2019

All in the name: 101 ways to avoid having a weak mark

Until recently, Italian banks traditionally had highly descriptive names but fell victim to the inherent weakness of those names as trademarks. Banks are now seeking more distinctive names to improve their image and strengthen their brand. Read more