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A perfect match? How marketing and legal can create a productive partnership

The historical ‘us versus them’ mentality between marketing and legal departments is not an inevitability – with the right approach, the relationship can be productive and mutually beneficial.

A perfect match? How marketing and legal can create a productive partnership
4 Aug 2018

Spanish filers look to the EUIPO over China, as local trademark market shows signs of stagnancy: exclusive data analysis

In our latest country data report, we turn our spotlight to Spain. We reveal that smaller brands may have an especially tough time flourishing there, analyse key filing trends both domestically and abroad, and much more.

24 Jul 2018

Plain packaging for bank loans, Honduras to appeal WTO ruling and legality of Burberry burning: news round-up

In our latest round-up, we look at the TTAB siding with Italian fashion brand Gucci in a dispute with a family member of Gucci’s founder, Kazakhstan enacting new IP law amendments, and much more.

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25 Jul 2018

Intellectual Property Enterprise Court explores limits of extended passing-off doctrine

In a dispute over the use of the term ‘mutual’, the Intellectual Property Enterprise Court in London has dismissed Military Mutual's passing-off claim against Police Mutual. Read more

24 Jul 2018

Intellectual Property Enterprise Court explores limits of extended passing-off doctrine

In a dispute over the use of the term ‘mutual’, the Intellectual Property Enterprise Court in London has dismissed Military Mutual's passing-off claim against Police Mutual.  Read more

13 Jul 2018

Madrid System fails to have an impact for local filers: an analysis of the Indonesian trademark market

In this country data report, we hone in on the fast-growing Indonesian trademark market, revealing that the country’s recent accession to the Madrid Protocol has had little impact on local filers, while US applicants have been making the most of the new filing option. Read more

26 Jun 2018

“Chilling results”: new domain name homograph report shows rising threat to online brands

Phishing attacks from domain name homographs represent a major threat to brand owners, new research reveals. A cyber security expert involved in the research has warned that this affects brands of all sizes and the threat is more overwhelming than that of counterfeiting. Read more

News

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29 May 2018

Bitcoin trademark sparks anger, new Corsearch partnership and media decries Ivanka Trump marks: news round-up

In our latest round-up, we look at Hasbro being granted a registered mark for the smell of Play-Doh, a UK company obtaining a mark for BITCOIN, media coverage of trademarks linked to Ivanka Trump, and much more. Read more

18 May 2018

The world’s leading corporate trademark professionals revealed

Released today, Apple, Mars and Procter & Gamble head up the 2018 edition of the WTR 300: The World’s Leading Corporate Trademark Professionals. Now in its second edition, this community-led research project identifies the leading lights of the corporate trademark world. Read more

19 Apr 2018

WTR Industry Awards 2018: the shortlist revealed

The WTR Industry Awards 2018  honour leading trademark teams and individuals across a range of sectors. We reveal the shortlist. Read more

10 Apr 2018

Call for more robust online RPMs, Alibabacoin hits back and getting legal advice from a robot: news round-up

In our latest round-up, we look at a trademark infringement lawsuit involving US TV sitcom I Love Lucy, Alibabacoin hits back at Alibaba lawsuit, and much more. Read more

Analysis

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20 Jun 2018

WTR Industry Award winner profile: Visa

In 2017 Visa, winner of the WTR Industry Awards Financial and Professional Services Team of the Year, was at the forefront of the intersection of brands and new technology. Read more

19 Jun 2018

The link between SME financial performance and trademark rights revealed

New research has highlighted the beneficial effect of trademark ownership for start-up companies. The study demonstrates that fledgling companies with more trademarks achieve higher valuations, attract greater investment and perform better after IPOs. Read more

25 May 2018

No likelihood of confusion between FIDELITY and FIDELIS despite similarity between marks and services

A recent decision of the Patents Court of England and Wales demonstrates the increasing difficulties in enforcing trademarks registered for a broad class of goods or services. Read more

11 May 2018

Mastercard wins appeal against device mark for likelihood of confusion

The Board of Appeal has found a likelihood of confusion between Mastercard’s well-known device marks and a device mark comprising two interlocking circles. Read more

Research

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26 Jan 2018

How bank brands must adapt to a new and evolving playing field: exclusive data analysis

In World Trademark Review’s latest industry report, we delve into the sprawling banking sector. We present key trademark filing statistics, and assess how the leading banking brands have performed in the last year. Read more

1 Dec 2017

Trademark filings in Australia stagnant but enforcement win rates remain surprisingly high: exclusive data analysis

World Trademark Review provides a breakdown of the Australian trademark landscape. Read more

10 Nov 2017

Major disruptions in the insurance sector and how brand strategies must evolve: exclusive data analysis

We look at trademark trends in the insurance sector, which is undergoing an incipient transformation that could present significant risks and opportunities for brands. Read more

Insight

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28 Feb 2018

Going phishing: countering fraudulent campaigns

Two new policies going into effect soon underline the fact that the phishing attacks and spoofing that lead to data breaches are only increasing in frequency – and there is no slowing down in sight. Read more

1 Jul 2017

Financial & Professional Services Team of the Year: American International Group

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