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Victoria’s Secret on the up, while General Motors grapples with recall challenge in latest WTR Brand Elite analysis

The WTR Brand Elite project tracks how a defined set of brand-focused companies with industry-leading trademark teams perform against stock market indices.

Victoria’s Secret on the up, while General Motors grapples with recall challenge in latest <em>WTR </em>Brand<em> </em>Elite analysis
Dogecoin clean-up operation proves it does not pay to wait
23 Sep 2021

Dogecoin clean-up operation proves it does not pay to wait

The creators of meme-currency Dogecoin are facing an uphill battle to register their rights and fend off third-party applications, but other inventors can learn a lot from their troubles.

WTR Industry Awards: 15 years of winners and nominees in numbers
18 Aug 2021

WTR Industry Awards: 15 years of winners and nominees in numbers

Looking back at 15 years of the WTR Industry Awards, today we scrutinise every nominee and winner to reveal the brands that have been most lauded since the annual event began.

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11 Aug 2021

Alphabet and Apple outperform other tech brands in latest WTR Brand Elite indices analysis

The WTR Brand Elite project tracks how a defined set of brand-focused companies with industry-leading trademark teams perform against stock market indices. Read more

9 Aug 2021

Enhanced version of 2021 WTR 300 now available

WTR is pleased to unveil the enhanced version of this year’s WTR 300: The World’s Leading Corporate Trademark Professionals. New features include in-depth profiles highlighting the roles and achievements of these industry experts. Read more

14 Jul 2021

“The power of brand is increasing”: Inngot CEO expands on efforts to facilitate IP-focused lending and insurance

WTR sat down with Martin Brassell, CEO of Inngot, to find out how the company intends to change mindsets on IP value and empower more companies to financially capitalise on their investment in intangibles. Read more

13 Jul 2021

Tech brands soar in latest WTR Brand Elite results; Target shows that sustainability pays

The WTR Brand Elite project tracks how a defined set of brand-focused companies with industry-leading trademark teams perform against stock market indices. Read more

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7 Jul 2021

Latest WTR report identifies top portfolio builders and presents thought leadership from in-house leaders

Titled “Inside in-house operations: how to build world-class trademark functions and portfolios”, the report takes a deep dive into portfolio, brand and in-house team management. Read more

2 Jun 2021

Emerging threats and trends in online brand protection; share your insights

WTR is asking readers to share their experience of the online brand protection environment in the past 12 months, in an effort to identify how practice is evolving in response to emerging threats. Read more

24 May 2021

Amazon, Apple and Facebook teams top the list as world’s leading corporate trademark professionals revealed

Released today, the fifth edition of WTR 300: The World’s Leading Corporate Trademark Professionals identifies the individuals deemed to be the leading lights of the corporate trademark world. Read more

29 Apr 2021

INTA Annual Meeting goes virtual as concerns over delegate safety and company travel restrictions continue

INTA has announced that it will be holding its 2021 Annual Meeting as a ‘virtual+’ event, stating that there are too many unknowns to plan a large-scale, in-person event for November. Read more

Analysis

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7 Jul 2021

The China Trademark 50

Tencent owns the largest number of active Chinese trademarks with a portfolio of 37,205 applications. This is nearly 15,000 more than second-place Beijing Jingdong Triple Bai Lu Pick Up of E-commerce Limited. Read more

7 Jul 2021

The US Trademark 50

The owners of the 50 largest US trademark portfolios collectively held 58,811 active assets in 2020. Together these entities filed 5,557 applications over the course of the year, down 4% from the previous year. Read more

7 Jul 2021

The Europe Trademark 50

The top 50 owners of the largest active European trademark portfolios together filed 15% fewer marks last year than they did the year before, dropping from 11,427 applications down to 9,902. Read more

1 Jul 2021

Top filers, unprecedented applications and a transformed landscape: a year in the life of the EUIPO

The Long Read: Worrying drops in filing levels followed by record highs have made for an eventful year at the EUIPO. WTR’s Trevor Little considers how these and other events are affecting the IP ecosystem and could affect the future of the register itself. Read more

Research

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11 Sep 2020

Russia exhibits strong filings growth on the back of changes to its intellectual property system

Back-end work continues to improve the registry and trademark landscape. Subsequently, there has been a noticeable uptick in local brands pushing for the protection of their rights. Read more

28 Aug 2020

Economies are battered but many major offices set for record trademark numbers

As the data continues to be updated, we are able to get a better understanding of the extent of the coronavirus’ impact on the trademark ecosystem. Read more

31 Jul 2020

Revealed: Jonathan Morton, Nyall Engfield and Benjamin Becker are top China representatives at USPTO

A year on from the USPTO's domicile rule change, new data shows the leading China-based representatives on trademark applications at the agency. Read more

17 Jul 2020

UK is battling Brexit negotiations and the coronavirus, but it is still on track for its biggest trademark year yet

The first week of July was the busiest the UKIPO has ever seen, putting to rest any fears that the coronavirus pandemic would have lasting effects on application levels. Read more

Insight

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16 Jan 2020

Online brand protection takeaways: tales from the trenches

Throughout 2019 WTR hosted a number of events that provided practical, strategic brand protection takeaways. Below are some of the key action points and insights. Read more

25 Feb 2019

The digital revolution and the future of India’s financial service brands

India's banks operate in one of the world's most active fintech markets. As fraudsters try to take advantage, financial companies must be ready to stop brand infringement. Read more

25 Feb 2019

Challenge, reform and opportunity for Mexican business – a legal perspective

Mexico’s unique business position makes it an attractive investment location. While this brings challenges, it also signals opportunity with the reform of the Industrial Property Law. Read more

25 Feb 2019

All in the name: 101 ways to avoid having a weak mark

Until recently, Italian banks traditionally had highly descriptive names but fell victim to the inherent weakness of those names as trademarks. Banks are now seeking more distinctive names to improve their image and strengthen their brand. Read more

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Amazon, Apple and Facebook teams top the list as world’s leading corporate trademark professionals revealed

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Lessons in brand evolution: what will set the winners apart from the losers

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WeChat nudges past Ferrari to top brand strength rankings