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Mr Zhang Xu has been practicing in China for 20 years since the mid-1990s and devotes himself mainly to the intellectual property practice. After a few years of working at one of the leading Chinese IP firms, he joined Rouse to extend his experience and acquire sights that are more international. Later in 2003, Zhang Xu founded his own law firm, along with other partners, to continue his legal practice mainly in the field of intellectual property rights. In the past 20 years, Zhang Xu has handled thousands of cases, covering but not limited to the areas of IP rights acquisitions (trademark, copyright, patents and domain names, etc), non-litigation dispute resolution through administrative approaches and negotiations and administrative litigation. In addition, he covers civil litigation for trademark infringement, unfair competition, copyright infringement, criminal prosecution concerning anti-counterfeiting matters and negotiations in IP rights transactions.
With his profound knowledge and experience, Zhang Xu has helped brand owners to successfully secure the ‘well-known trademark’ status recognition both through judicial and administrative procedures. Many cases handled by Zhang Xu have been labelled ‘best practice’ by various authorities and associations.
Zhang Xu is active in participating in seminars and forums with representatives from various government organisations and authorities, to exchange his opinions and insights on how to practise law to maximise the protection of IP rights, efficiently and effectively. With fluent communication capability in both Chinese (Mandarin and Cantonese) and English, Zhang Xu cooperates mostly with the reputable multinational corporations and listed companies in various industries.
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