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Kristina Montanaro Schrader creates modern brand protection strategies for a wide range of multinational businesses. She takes a collaborative approach to IP enforcement and frequently draws from an extensive network of brand, law enforcement and online platform contacts to resolve cases quickly and effectively. She has negotiated agreements with various online intermediaries, including Alibaba and Taobao, Amazon and major payment processors, to improve their responsiveness to rights holders’ infringement reports. Ms Schrader is particularly skilled at IP enforcement through the lens of payment processing, which utilises a ‘follow the money’ approach to attack infringers’ abilities to profit from illegal sales. Before joining Adams and Reese LLP, she worked in-house for the International Anti-Counterfeiting Coalition, Gucci America and Dolce & Gabbana USA.
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