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José Roberto Romero is vice president and managing partner of Romero Pineda & Asociados. Specialising in intellectual property, he has consolidated and diversified the IP division’s services across myriad industries, representing leading players.
Mr Romero has held positions in international organisations, positioning the firm as one of the leading IP players in the country. He acts as IP ambassador of the International Chamber of Commerce for El Salvador. He has gathered experience assisting more than 50 franchising operations, which has been instrumental in driving small and medium-sized local companies into becoming franchises. He has been consistently ranked as a top IP practitioner for more than a decade and has been named an eminent practitioner. His corporate law practice includes the incorporation and development of foreign companies investing in the country, mergers and corporate transformations, and the distribution and organisation of corporate structures.
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