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Jan Maarten Laurijssen is managing partner and co-founder of Pointer Brand Protection & Research. He manages the brand protection team and ensures that it has all of the tools and information it needs. Brand protection is about working together and being proactive; to this end, Mr Laurijssen engages with platforms where infringements are taking place to build and develop relationships that are beneficial to all parties. He believes that to make a difference, simply taking down a counterfeit item is not always the best course of action. He applies an investigatory perspective to ensure that clients have the best online brand protection strategy in place.
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