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Huib Berendschot studied law at Tilburg University and obtained a diploma in competition law from King’s College (London). He joined Unilever as in-house counsel in the Rotterdam trademark division in 1991 and worked in this capacity in London from 1993 to 1997, before returning to Rotterdam as head of Unilever’s food and beverages trademark team. At Unilever, Mr Berendschot was involved in brand development, international industrial property enforcement proceedings and the formulation of IP contracts. He represented the company with regard to counterfeiting prevention in the World Customs Organisation’s business-IP rights group. In 2001 Mr Berendschot joined Novagraaf and since May 1 2004 he has been a member of AKD’s IP and technology practice group as an attorney at law. Mr Berendschot regularly teaches on the subject of trademark law and speaks at seminars both in the Netherlands and abroad. He is a member of the International Trademark Association (INTA) Anti-counterfeiting Committee.
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