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Eun Kyong Baek is a member of the trademark and design department at Weickmann & Weickmann, focusing on design as well as international matters. Her expertise also lies in development and implementation of design and brand strategies.
Dr Baek studied industrial design at the Korea Advanced Institute of Science and Technology, obtained her master’s in design management from Brunel University and her doctorate in design management at De Montfort University. Before joining Weickmann & Weickmann, she was a programme leader of the MA in design management and entrepreneurship at De Montfort University. She currently lectures at Munich University of Applied Sciences.
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