Bridget Diakun

Content from this author

• USPTO trends and top filers: FY2021
  Featured in Trademark register tracker
• Alphabet: the entity that lets Google flourish
• Everything you need to know about Authentic Brands Group before its US listing
• Doing more with less: the new sustained reality facing corporate trademark professionals
• Burger King trolls McDonald’s; INTA weighs in with EUIPO amicus brief; Mondelez and Grenade tie-up – news digest
• Apple counterfeits takedown blitz; Chile moves closer to Madrid Protocol; fake 3M mask warning – news digest
• BBC’s pragmatic domain approach; brand purpose; counterfeiters using live-streams  – takeaways from WTR Connect
• EUIPO filings in 2020: all the key stats and figures you need to know
• Analysis of the top representatives of Chinese applicants at USPTO reveals strange ebb and flow in workloads
• Early trademark data reveals 2020 to be a record year despite the covid-19 pandemic
• Data analysis reveals impact on filings for Amazon’s IP Accelerators panel firms
• Brands and covid-19: trademark filing data reveals how businesses are cashing in on pandemic

• Mexico continues to be an IP leader in Latin America
• L’Oréal announces new CEO, but don’t expect too many changes in brand strategy
• Playboy trying to strike delicate balance as it returns to public markets
• Fighting counterfeits during a pandemic, monetising brands and picking external counsel – takeaways from the second week of WTR Connect
• Dispelling counterfeit myths, prioritising budgets, navigating political conflicts – WTR Connect week one takeaways
• Top disruptors prioritise trademarks from the start
• The TikTok brand has gone global, which is a great feat, but now it faces a reckoning in the US
• Economies are battered but many major offices set for record trademark numbers
• Gymshark: a brand that ticks all the boxes (including trademark strategy)
• Trademark strategy is an early focus of the world’s top disruptors
• Kraft Heinz finally sees a positive quarter, but innovation and licensing key to maintaining momentum