Zynga’s scramble for protection illustrates financial importance of IP

The UK High Court’s decision that Zynga's 'Scramble With Friends' word game for mobile devices does not infringe the SCRABBLE trademarks of the world's largest toy manufacturer is the latest court victory for the social games company. Zynga appears to be aggressively policing its trademark rights and its increased proactivity has coincided with a rally in the company’s share price. While a clear link between the two is hard to evidence, the relationship between IP protection and business success should not be underestimated.