Yaldi IPA? ALD IPA? How BrewDog and Aldi’s battle of wits benefits both brands

Yaldi IPA? ALD IPA? How BrewDog and Aldi’s battle of wits benefits both brands

BrewDog has announced a new beer, jesting at Aldi's lookalike product range. The resulting twitter badinage goes to show the benefits of avoiding the swift cease-and-desist.

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