WTR heads to Brazil – IPBC Latin America 2019 unveiled with new focus on managing the IP lifecycle

After a successful launch in Rio de Janeiro last year, IPBC Latin America heads to São Paulo on 4 December 2019 to showcase and explore winning strategies for managing the IP lifecycle. This year WTR is teaming up with sister titles IAM and Latin Lawyer on the event, which will include a focus on brands alongside patents and other IP rights. 

At this high-level gathering, which is also supported by The Latin American Corporate Counsel Association, rights holders from Latin America and beyond will delve into the best practice enforcement techniques and monetisation options that can be utilised to craft world-class IP management and value-creation programmes.

In the coming weeks we will announce the first speakers to our line-up of market experts. In the meantime, we can now reveal that the event programme will cover:

Keynote address: managing the IP lifecycle

A senior corporate executive describes their company’s IP lifecycle and how it is managed to maximise value for the business overall

New approaches to strategic IP management

With budgets under constant pressure, close management of an IP function is crucial in keeping costs under control. But doing more with less is possible.

• Cost-conscious planning: how not to sacrifice quality in IP operations
• Maintaining regional and global coverage without cutting corners
• Communicating the IP message to the business

The good, the bad and the ugly of IP enforcement

IP disputes, whether in life sciences, telecommunications, automotive, or any other sector, are a fact of life. Staying abreast of growing threats and potential change is vital if you are to enforce your IP effectively.

• Building an effective IP enforcement strategy
• The litigation climate in Latin America and beyond
• International differences and changes on the horizon

Strategies for fighting counterfeits and copycats

The threat from counterfeits and copycats continues to evolve. IP owners need to constantly review their protection strategies, recruit new allies, and — crucially — ensure ROI on enforcement efforts.

• Building an enforcement network: from border control to investigators
• Cost control does not mean sacrificing results: juggling finite budgets
• Choosing the right enforcement option in the right venue to achieve the right result

Keynote address: the role of IP investment and financing

Why, how and when IP-based investment and financing are coming to Latin America – and what this means for IP owners

Making money with your IP

Although often viewed as a cost centre and a strictly legal matter, the IP function can play a key role in business strategy, brand building and value generation. Identifying revenue opportunities and ensuring stakeholders across the business recognise the tangible value that IP can create is key.

• Building value and identifying revenue opportunities: technology transfer, franchising and more
• To license or not to license: risk versus reward
• Turning the IP department into a profit centre

Managing IP risk in the global business environment

As one of the single most important assets a company can own, managing IP does not come without risk. Counsel need to prepare for the unexpected and unknown, position the business for success and identify opportunity in adverse circumstances.

• Coverage conundrums: juggling business and legal concerns
• Building in IP protection across the supply chain
• Preparing for the unexpected

Delegate places at the event cost $595 but – until 13 September 2019 – a saving of $200 is available when using the following code: WTR200

(Note: the WTR200 discount code cannot be redeemed by IP service providers)