World’s leading trademark professionals revealed with release of 2024 WTR 1000

World’s leading trademark professionals revealed with release of 2024 WTR 1000

The 2024 WTR 1000 – The World’s Leading Trademark Professionals, the definitive tool for those seeking stellar trademark expertise and partners worldwide, is now available to the brand community.

In today’s global economy, brands play a critical role in fostering growth and providing consumers with reassurance over product origin and authenticity. Success in creating, protecting and monetising strong brands is predicated on having access to market-leading legal expertise, advice and know-how. Now in its 14th year, the WTR 1000 has firmly established itself as the definitive ‘go-to’ resource for those seeking stellar trademark expertise and partners worldwide.

The latest edition features more than 87 country and US state-specific chapters, analysing local legal services markets and profiling the firms and individuals singled out as leaders in their respective fields.

WTR undertook an exhaustive qualitative research project to arrive at the results. Across a four-month period, our team of analysts based in Asia, Europe and the United States scrutinised the legal services market, conducting telephone interviews with brand specialists across the globe.

Individual practitioners, law firms and trademark attorney practices qualify for inclusion in the WTR 1000 solely upon receiving sufficient positive feedback from market sources. To allow for easy navigation, the results are presented in bands – gold, silver and bronze – to reflect the depth of expertise, market presence and level of work on which firms are typically instructed.

The market feedback obtained by our analysts has also facilitated scrutiny of the non-legal service providers landscape, with recommended suppliers identified in the areas of:

  • trademark management software;
  • renewals and recordals; 
  • searching and watching; and
  • online brand enforcement.

Alongside the rankings, WTR subscribers have access to an updated analytics tool, which provides unparalleled insight into performance data – allowing users to benchmark firm performance by interrogating more than five years' worth of research data.

Following today's release of the 2024 WTR 1000, our full-time research specialists now turn their attention to the 2025 edition. Full details on how to participate in the research process are available here.

The WTR 1000 is a free-to-view resource. Non-subscribers can register to view the rankings, as well as receive WTR's weekly newsletter and gain limited access to subscriber content. Click here to access the full WTR 1000.

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