Why trademarks can lead the fight against IP cynicism in Europe

Last Thursday's World Intellectual Property Day was marked with the official launch of Ideas Matter at Microsoft’s Brussels office. This initiative is the brainchild of a range of multinational corporations, SMEs and trade associations in an effort to counter the growing tide of IP scepticism which, although a global phenomenon, is most marked here in Europe. Importantly, trademarks are seen as playing a vital role in these efforts.

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