Why big spenders shun luxury brands when counterfeits hit the market
A new study reveals that high-earning consumers buy less authentic luxury goods if high-quality counterfeit variants are available – and provides some important pointers on how high-end brands can fight back.
To read more
Register for limited access
Register to receive our newsletter and gain limited access to subscriber content.
Subscribe and start reading now
Subscribe for unlimited access to articles, in-depth analysis and research from the WTR experts.