When enforcement steps over the legal line
The counterfeiting problem in Latin America poses significant challenges for trademark owners and the tide of illicit trade – particularly in the sportswear and sporting goods sector - is set to increase with the 2014 FIFA World Cup and the 2016 Olympic Games heading to the region. But is there a risk that some brand owners that are new to the region will base their anti-counterfeiting strategies on damaging misconceptions?
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