What WikiLeaks cables on Apple really reveal about anti-counterfeiting in China

The surge of publicity caused by diplomatic cables published on WikiLeaks that reveal how Apple did not have an anti-counterfeiting team in China until 2008 proves the significance of the media in brand protection plans. Meanwhile, many brand owners remain reticent: Apple’s spokespeople are quoted nowhere in relation to the WikiLeaks story. But Jack Chang, the chairman of China’s Quality Brands Protection Committee, has told WTR that this is something brand owners ought not to shy away from.

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