We’re jamming: lessons from Chevron’s response to subvertising attacks

A video purporting to show an event organised by Shell in celebration of the expansion of its Arctic drilling operations surfaced online recently. Though it may appear genuine, the video is in fact the handiwork of a group of anti-consumerism activists. The spoof or parody of corporate communications for political or satirical effect is known as ‘culture jamming’ or ‘subvertising’. As a company which has encountered this activity in the past, Chevron is well placed to offer advice on how to respond to the threat.