“We need to be a true not-for-profit”: INTA to expand corporate social responsibility as CEO gets political

The International Trademark Association (INTA) has vowed to expand its corporate social responsibility activities and better communicate examples of its ethical conduct to address members' misconceptions. The announcement came at the launch of INTA’s latest conference in Berlin, with CEO Etienne Sanz de Acedo highlighting the need for corporations and the association itself to adapt to the global backdrop of climate change, a major water crisis and large-scale population displacement.

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