Vox Populi cashes in as ‘.sucks’ registration levels are revealed

In April we noted that brands were rushing to secure their trademark terms in the ‘.sucks’ gTLD sunrise period, despite a hefty price tag. This weekend the sunrise closed, and the string hit general availability, giving us the first opportunity to gauge how successful its sunrise period actually was. On first analysis the Vox Populi registry has come out the clear winner, with anywhere between $2,635,805 and $6,786,605 added to the company’s coffers.