USPTO pushes trademark message at National Expo; exhibitors call for more public outreach efforts

The US Patent and Trademark Office (USPTO) hosted its latest National Trademark Expo over the weekend, a major event designed to promote a positive trademark message to the general public. World Trademark Review was on the ground and spoke to many attendees about the challenges and opportunities of trademark outreach programmes – including USPTO trademark commissioner Mary Boney Denison, who revealed that early discussions are underway about hosting similar events in or around the USPTO’s four remote offices.