Users voice concerns over proposal to rebrand OHIM, warning that fraudsters will benefit

Users voice concerns over proposal to rebrand OHIM, warning that fraudsters will benefit

As trademark counsel know, the value of a strong brand, built up over time and the subject of goodwill, can be a key asset when communicating to users and customers. Reflecting this, users have spoken against proposals to change the name of OHIM – with MARQUES warning that scammers may also capitalise on the resulting confusion.

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