Users voice concerns over proposal to rebrand OHIM, warning that fraudsters will benefit

As trademark counsel know, the value of a strong brand, built up over time and the subject of goodwill, can be a key asset when communicating to users and customers. Reflecting this, users have spoken against proposals to change the name of OHIM – with MARQUES warning that scammers may also capitalise on the resulting confusion.

Unlock unlimited access to all WTR content