Under the 2ea: TTAB holds LITTLE MERMAID merely descriptive for dolls

United States of America

In a precedential decision the Trademark Trial and Appeal Board has held that LITTLE MERMAID used in connection with “dolls” in Class 28 is merely descriptive under Section 2(e)(1) of the Trademark Act, because it is understood by consumers to be a fictional public domain character and describes the appearance of the dolls, rather than identifying a commercial source for the goods.

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