UK government rules out additional enforcement power against ‘copycat packaging’

After a year-long consultation, the UK government’s Department for Business, Innovation & Skills has concluded that brand owners should not be able to seek civil injunctions against ‘copycat packaging’ because there could be “unintended consequences” in changing the status quo. The British Brands Group has described the decision as “bad for shoppers, bad for brands and bad for fair competition”.

Unlock unlimited access to all WTR content